Quicken Loans Hires Detroit Talent for TV Commercials

Quicken Loans is using Detroit’s pool of creative talent to launch a new round of national television commercials.

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“Making these commercials was a very collaborative process,” Ruiz added. “We were short on time and were scribbling concepts and ideas on the wall late into the night but the end product is outstanding.”

Detroit, MI (Vocus/PRWEB) January 31, 2011

J.D. Power and Associates ranked Quicken Loans “Highest in Customer Satisfaction for Primary Mortgage Origination” among major home mortgage lenders in the U.S. To help spread the news, the nation’s largest online lender and top-five retail mortgage lender, according to National Mortgage News, is using Detroit’s own pool of creative talent to launch a new round of national television commercials.

Instead of using the services of an out-of-state agency, Quicken Loans looked no further than down the street, to Detroit’s Wayne State University (WSU). WSU Assistant Professor of Media Arts and Studies, Marc Ruiz, directed the commercials, and brought with him a team of talented students from the campus to assist with production.

“I work on a vast array of projects so when possible, I bring 15-20 of my best and brightest students and former students to the site with me,” Ruiz said. “The best possible training is the one that’s ‘on the job.’ It’s exciting to see a local company using the young, creative talent and energy in its own backyard.”

While actual Quicken Loans team members served as the focal point of the creation, actors from the Detroit-area were integral in mingling with the company’s team members in several variations of the concepts.

“Making these commercials was a very collaborative process,” Ruiz added. “We were short on time and were scribbling concepts and ideas on the wall late into the night but the end product is outstanding.”

The new commercials will appear on TV channels nationwide by mid-February.

About Quicken Loans Inc:
Quicken Loans Inc. is the nation’s largest online retail mortgage lender and among the five largest overall retail home lenders in the United States. The company closed a record $29 billion in retail home loan volume across all 50 states in 2010, and recently closed its 1 millionth loan. Quicken Loans employs approximately 3,700 team members and generates loan production from five web centers located in Michigan, Ohio and Arizona. The company also operates a centralized loan processing facility in Michigan as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked ”Highest in Customer Satisfaction with Primary Mortgage Origination” among major home mortgage lenders in the United States by J.D. Power and Associates for 2010. “QuickenLoans.com” has been named “Best of the Web” by Forbes and Money magazines. The company also has been named to FORTUNE magazine’s list of the country’s “100 Best Companies To Work For” eight consecutive years, ranking as high as #2, and named in the top-15 of Computerworld magazine’s “100 Best Places to Work In Technology” for six years in a row. Quicken Loans ranked #1 in the Detroit Free Press’ ‘Top Workplaces of 2010’ List. The company recently moved its headquarters and 1,700 of its 3,700 full-time team members to downtown Detroit. For more information about Quicken Loans, please visit http://www.quickenloans.com.

About Rock Holdings Inc:
Rock Holdings Inc. is the parent company for several financial services related businesses and employs over 4,000 team members. These client-focused and technologically-driven companies include Quicken Loans, the nation’s largest online home lender and One Reverse Mortgage unit, the fastest growing reverse mortgage lender in America; Title Source, a nationwide leader of title insurance and settlement services; Quicken Loans Mortgage Services (QLMS), a mortgage origination platform servicing community banks and credit unions across the country; In-House Realty, the preferred real estate partner of Quicken Loans that matches clients with trusted real estate agents in all 50 states; and, Quizzle.com, the online innovator and website where consumers manage their home, money and credit. Rock Holdings, Inc. also recently moved its headquarters to downtown Detroit.

Quicken Loans received the highest numerical score in the proprietary J.D. Power and Associates 2010 Primary Mortgage Origination StudySM. Study based on 3,401 total responses measuring 14 lenders and measures opinions of consumers who originated a new mortgage. Proprietary study results are based on experiences and perceptions of consumers surveyed in July-August 2010. Your experiences may vary. Visit jdpower.com.

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