New iOS Tools Highlight Growing Importance of Apps in Daily Life

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AppsAsia, an influential international marketing and PR force that helps developers serve the needs of consumers, takes note of evolving trends in applications. While game applications and business tools remain important, value-adding elements in the iOS ecosystem, utility and lifestyle-oriented applications are becoming more vital in consumers every day lives.

AppsAsia, a global applications PR and marketing firm, is in a unique position to note supply and demand trends in the applications market. “The demand for game and business applications hasn’t decreased,” states Peter Song, co-founder of the Korean-based company, “but there is a more robust demand for applications which meet consumer’s daily needs. It’s not just techies or teens that use applications for everything anymore, it’s every demographic, across the board.”

Song continues, “AppsAsia is promoting ALmu: Alarm with Music right now. It’s a perfect example of this trend, and we’re very excited about it. It’s a multi-functional app that is designed to improve users’ days, from beginning to end.” Choosing music from the device’s playlist as an alarm is only the beginning. Users can record their own alarm, like a loved one’s voice, and the app also features a built in music player plus sleep timer to serve as a user’s own custom lullaby. Furthermore, ALmu: Alarm with Music includes a global database of holidays, which users customize to their location to set reminders or deactivate the alarm. “It’s an app that’s going to improve your day from sun-up to sunset, “ Song says.

He emphasizes, “This isn’t just something AppsAsia is pushing; it’s not just happening in Japan, Korea, or the U.S. Other companies are developing and promoting these types of applications as well, with purposes and functionality across the spectrum, because this is what consumers want.” The Calorie Counter and Diet Tracker application from MyFitnessPal tracks calorie intake, individual portions and types of food , and fat, carbohydrate, and protein ratios. Users can also document their calorie burning activities in order to gain better insight into their calorie budget. “We’re seeing applications for recipes, creating diet plans… Apps can help you fall asleep pleasantly, wake up in a better mood, and eat healthier. It’s incredible,” Song says.

Applications which help organize and harmonize users’ personal and work obligations are also booming. Schedule Planner by Intersog boasts a highly accessible and practical interface that makes balancing goals, daily and weekly, intuitive and practical even for the busiest of users. Not only does the app have a full-featured scheduler which allows for planning in detail, color-coding activities by type facilitates the use of a pie chart utility. By accessing the pie chart, users can gain perspective on how they spend their time over the long run.

“The potential for iOS devices to be seamlessly integrated into users’ lives isn’t new. But a cultural shift has taken place to allow this to become a reality and developers are stepping up to make it practical,” Song says. “It’s a new era, one in which software compliments every aspect of one’s life, something we’ve imagined for decades. Now it’s here. Applications are changing and improving the way we live; it’s a very exciting time for consumers and developers alike, and for companies like AppsAsia.”


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Peter Song

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