Shoppers no longer move down a narrow, linear path. They are constantly dipping in and out of a much more fluid, fast-paced shopping continuum.
Charlotte, NC (PRWEB) October 26, 2011
birdsong gregory, an award-winning shopper marketing agency headquartered in Charlotte, NC, has recently published a ten point shopper marketing manifesto (http://www.birdsonggregory.com/#manifesto). Written to help retailers and consumer brands navigate the fractured 21st century marketing landscape, the manifesto proclaims an end to the Golden Age of Advertising and the rise of consumers empowered by choice. According to birdsong gregory, the future belongs to marketers who can create meaningful, authentic, relevant one-to-one engagement – not noisy, expensive, inefficient one-to-many traditional campaigns.
“In the world of shopper marketing,” says Jim Cusson, President, “people still talk a lot about the ‘path to purchase,’ but that’s become something of misnomer. Shoppers no longer move down a narrow linear path. They are constantly dipping in and out of a much more fluid, fast-paced shopping continuum, and we want to help our clients evolve their thinking to successfully leverage these new retail realities. So we thought a succinct, powerful manifesto would be the most effective way to communicate our shopper marketing philosophy.”
About birdsong gregory
Founded in 2001, birdsong gregory helps major retail and consumer brands like Husqvarna, Gunk, Lowe's Home Improvement, and Delhaize America bring integrated shopper marketing strategies to the marketplace.
Whether conducting consumer research, planning a mobile marketing campaign, or designing eye-stopping packaging, birdsong gregory's agile, tightly-integrated capabilities are supported by a team of veteran shopper marketers and creatives whose insights-driven approach to building brands enables both retailers and manufacturers to connect with shoppers in meaningful ways.
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