This is a great move by our industry to protect the electronics supply chain from the potential perils caused by counterfeit components.
Atlanta, GA (PRWEB) October 04, 2011
The Electronic Components Industry Association (ECIA) announced today that another leading distributor, Newark/element 14, is the latest company to sponsor the association’s new, “authorized-only” inventory search site. The distributor’s available-to-sell electronic components inventory can be viewed at http://www.eciaauthorized.com.
A business of Premier Farnell, Newark/element14 is a fully authorized, high-service electronics distributor serving engineers in design and maintenance and procurement professionals throughout the US, Canada and Mexico. Newark/element14 offers a broad, in-stock selection of top brand components and test equipment from 500+ global and niche suppliers, which provides customers the latest new technologies as well as proven solutions. The distributor is a long-standing member of ECIA and one of its predecessors, the National Electronic Distributors Association (NEDA).
The association’s new website is a key component of the ECIA’s efforts to fight the flow of counterfeit parts, providing customers with a secure location to find authorized products. The site “only lists inventory that is genuine and backed by the manufacturer’s warranty,” said ECIA President Robin Gray.
"We are proud to be a part of the only authorized distributor inventory search website," commented Paul Buckley, Senior VP, Product Management, Newark/element14. "This is a great move by our industry to protect the electronics supply chain from the potential perils caused by counterfeit components."
Newark/element 14’s authorized product range is broad and deep, spanning semiconductors, passive components, interconnect products, wire & cable, optoelectronics, lamps/displays, electrical and circuit protection products, power and electromechanical products, industrial control, tools, production supplies, test & measurement, enclosures and datacom. Its distinguished line card includes such names as Agilent, Alpha Wire, Analog Devices, AVX, Cypress Semiconductors, Fluke, Freescale, Honeywell, Linear Technology, Microchip, Molex, National Semiconductor, TE Connectivity, Tektronix and Texas Instruments. All can be found at http://www.ECIAauthorized.com.
Search results on http://www.ECIAauthorized.com are drawn from all participating distributors and displayed at random, based on search match and availability. This is a major difference from some search sites, which are influenced by advertising expenditures or sponsorships.
While inventory searches will be handled on the association website, sales are completed through each distributor’s private site. Newark/element14 orders will be placed through http://www.newark.com. This is another benefit to users in that it eliminates the possibility of purchase data being captured and shared by unauthorized third parties.
Newark and its innovative online element14 engineering community are both businesses of the global Premier Farnell Group (LSE:pfl), a leading multi-channel, high-service electronics distributor supporting millions of engineers and purchasing professionals around the world. Stocking components and test equipment from 500+ top manufacturers, Newark is known in the US, Canada and Mexico for providing the broadest electronics selection for same-day shipping. Customers do business with Newark through multiple sales channels: contact centers, a local branch network, field sales force and websites at http://www.newark.com and http://www.element14.com
The Electronic Components Industry Association (ECIA) was formed in 2011 by the combination of the National Electronic Distributors Association (NEDA) and the Electronic Components Association (ECA). The Association connects all segments of the electronic components industry including manufacturers, authorized distributors and manufacturers representatives. ECIA members are involved in networking, development of industry guidelines and standards, advocacy, research, conferences and exhibitions and special interest roundtables. For more information, visit http://www.eciaonline.org.