We wanted something which reflected the size of our operation and was more consistent with our branding. We also wanted to create something completely unique.
Cheshire, England (PRWEB UK) 3 October 2011
ReAgent Chemicals, a leading UK Chemical Supplier, has launched a new website which it hopes will take the industry by storm.
"Our web presence has changed a number of times over the years," said Richard Hudson, Managing Director. "We registered the domain name ReAgent.co.uk back in the nineties, which was quite forward thinking at the time, particularly in our industry. The new site is the 6th version to go live. I remember the first one was designed by a relative of an employee. It was very kind of him to build it for us but it wasn't exactly the most professional looking solution!
"The existing website had been around for a few years and it was starting to look a bit dated," Mr Hudson continued. "We felt like we had out-grown it as a company. That's not to say the previous site wasn't functional but we had moved on since it was built. We wanted something which reflected the size of our operation and was more consistent with our branding. We also wanted to create something completely unique; the previous site was built using off-the-shelf software meaning it had a bit of a 'generic' feel to it. We wanted to stand out from the crowd."
Mr Hudson continued to explain that ReAgent enlisted the skills of a much larger design company than the ones they had worked with previously to build the new site. Previous designers had provided solutions which were functional but lacked the individuality ReAgent was looking for, so the services of an award-winning digital communications agency were enlisted to carry out the re-build.
ReAgent went with an agency that had a track record of working with high-profile clients, so they were ideally positioned to build a new site reflecting the image which it wanted to portray. "Unsurprisingly, a completely bespoke website which lists over a thousand products doesn't come cheap," said Mr Hudson, "but everyone at ReAgent is very happy with the solution and believe it will act as a catalyst to our success."
He added: "There are a number of online chemical suppliers so one of the main challenges for us is differentiation. We hold various marks of accreditation including IIP, BS8555, ISO9001 and ISO14001. These accreditations make us different from our competitors, as well as being testament to the high quality of our products and excellent customer service.
"Our digital presence offers new ways for us to differentiate. And our new website has been built to our exact requirements it's impossible to replicate. We wanted a website which made us stand out and I am very happy to say that we have now got one."
Click here to view the new website for ReAgent.
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