MyID solves common problems that marketers in large organizations face when there are multiple instances of an individual across business units or departments
Duluth, Georgia (PRWEB) October 03, 2011
PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider of the Convergent Marketing Platform™, a powerful suite of tools that brings disparate data together, creating a unified customer view across the organization driving higher returns.
The two companies first collaborated on the MyID application in PossibleNOW’s MyPreferences™ enterprise preference management solution. MyID is an analytics engine for identifying and linking customers and prospects across the enterprise and is built on the RedPoint Data Management technology.
“MyID solves common problems that marketers in large organizations face when there are multiple instances of an individual across business units or departments,” explains Scott Frey, President and CEO of PossibleNOW. “The inability to reconcile customer data can lead to missed marketing opportunities, excessive communication or ineffective customer service. MyID eliminates marketing waste by identifying and linking the separate views of an individual’s customer data into a single view. The organization now has a complete view of the individual across multiple marketing channels.”
Frey continues, “MyID is a natural fit in the MyPreferences solution suite. MyPreferences helps organizations consolidate the collection and management of consumer marketing and account servicing preferences into a centralized database that works with the company’s CRM system. MyID can help companies identify cross-sell opportunities as well as improve customer service by accurately identifying a customer’s account, past transactions or service requests across all business units.”
MyID can be deployed as an appliance or as software installed on a company’s own hardware. Because MyID remains behind a company’s firewall, the data never leaves the company’s network which is an important security feature.
“The combination of RedPoint’s Convergent Marketing Platform™ with PossibleNOW’s MyPreferences solution provides the first and only single execution platform for managing fully compliant customer communications,” comments Dale H. Renner, CEO of RedPoint. “The compliance engine is integrated right into the marketing operations flow and the MyID product is the lynch pin that enables clients to apply preferences accurately and consistently across their customer base resulting in significantly higher return on marketing investment.”
MyPreferences solution suite consists of five applications: Preference Manager which provides an organization with the ability to manage preference activities across the enterprise, Preference Center that lets consumers manage their marketing, servicing and privacy preferences through an intuitive Web interface, Status Manager which provides the current contact status of customers and prospects, Quickcheck which allows the collection and checking of preference data by field agent or call center personnel, and MyID that generates a unique ID for each person that ties customer records together across various business units.
For more information about MyID or the MyPreferences solution suite, please visit http://www.mypreferences.com or contact PossibleNOW at (800) 585-4888 or info(at)possiblenow(dot)com.
PossibleNOW, headquartered in Duluth, Georgia, is the trusted source for consumer compliance and marketing solutions. PossibleNOW leverages its expertise in information technology, database management, and consumer privacy and regulatory compliance to provide cloud-based applications and solutions. PossibleNOW’s MyPreferences is an enterprise preference management solution that effectively collects and manages the contact and privacy preferences of customers and prospects including service, privacy, marketing (opt-in and opt-out) across all marketing channels and makes the preference data actionable. PossibleNOW also provides data services to help direct marketers maximize the value of their information assets and boost the effectiveness of calling campaigns. CompliancePoint, a PossibleNOW company, provides consulting, audit and training services on consumer and business privacy and data security issues. For more information, call (800) 585-488 or (770) 255-1020, e-mail info(at)possiblenow(dot)com or visit http://www.possiblenow.com.
RedPoint Global Inc., based in Boston, Massachusetts with offices in the United Kingdom and the Philippines, is the provider of the Convergent Marketing Platform™ which is used by both enterprise and SMB companies to optimize their customers’ experience. RedPoint is the only provider of an all-in-one marketing technology stack that delivers the full spectrum of functionality needed to process raw data into a 360° view of the customer, derive actionable insights and then design and execute cross-channel campaigns. The RedPoint platform has the flexibility to be implemented as either software as a service (SaaS) or on-premise. RedPoint has clients in the U.S., the U.K. and Asia Pacific. For more information, call (781) 725-0250, e-mail sales(at)redpoint(dot)net or visit http://www.redpoint.net.
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