Texas A&M CC -- Academic Research Validates Sports Vision Training

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Applying new technology to enhance athletic visual skills boosts batting performance.

"Weight Training for the Eyes"

Texas A&M Corpus Christi, Texas–Dr. Randy Bonnette, Chair of the Department of Kinesiology at Texas A&M – Corpus Christi (TAMUCC), announced that Barry L. Seiller, MD, the Chicago-area ophthalmologist has been named as the lead consultant of visual performance research in his department. “Last year we moved into our new, 45 million dollar facility, Island Hall. In this edifice we have multiple labs (e.g. exercise physiology, biomechanics, motor development) where we conduct research utilizing cutting edge technology. One of the department’s major areas of research emphasis is the effect of vision on performance.

Dr. Seiller has been a pioneer in the field of visual performance. Thus his depth of knowledge, wealth of experience and unique imagination in this arena is a significant addition to our sport performance research team at TAMUCC which augments our research productivity in this state of the art facility.”

Dr. Seiller, an ophthalmologist and the Director of the Visual Fitness Institute, holds an executive MBA from Harvard Business School. He has also authored numerous articles on the evaluation and training of visual skills in terms of how this ability impacts athletic performance. His appointment will fuel additional research related to visual performance and the impact on athletic performance.

“Many athletes have all of the mechanics, size, strength, and motivation, to excel in their respective sports, but often something is missing and prevents them from reaching peak performance. Through research we’ve found that often what is missing is untrained or weak visual skills.”

Of the five senses, 80% of what an athlete perceives during movement is visual stimuli. Like “weight training for the eyes,” Olympic, professional and collegiate athletes that exercised their visual skills with the Vizual Edge Performance Trainer ® reported increased athletic performance that is correlated through scientific research which validates this training approach.

Recent studies conducted by Frank Spaniol, Ph.D. and the sport performance research team from the Department of Kinesiology at TAMUCC found a positive correlation between Division I baseball players’ batting performance and visual training.

This study was a follow-up investigation to the one he conducted with the Cincinnati Reds and Milwaukee Brewers where similar results were found. Additional studies with other sports at TAMUCC (softball, tennis and volleyball) utilizing the Vizual Edge™ Program had positive correlations as well ultimately proving that in multiple sports vision skills of athletes can be evaluated and trained.

For further information on the Vizual Edge Performance Trainer, call 312-8VIZUAL (312-884-9825).


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