Epi-Essentials Announces New Product Launch for Individuals with Anaphylactic Allergies

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Upscale handbag & accessory case collection designed to keep life saving allergy medications on-hand.

...the risk of being without epinephrine is life threatening. Accidental exposure due to unobvious traces of allergens can trigger an anaphylactic reaction, giving a person only a few minutes to respond and treat.

Epi-Essentials, LLC http://www.epi-essentials.com announces the launch of a new line of handbags and accessory cases exclusively for those who carry epinephrine auto-injectors, more commonly known as the EpiPen http://www.epipen.com. These innovative products are the first of their kind to combine modern style with a proprietary medical compartment that organizes EpiPens and related allergy medicines.

Epinephrine is a life saving medication for those diagnosed with anaphylactic allergies. Anaphylaxis is a severe allergic reaction that can lead to death within minutes of onset if not treated immediately. Common causes of anaphylaxis include food, medication, insect stings and latex. However, food allergies are believed to be the leading cause.

Dana Lustbader, parent of a teen affected by multiple food allergies and founder of Epi-Essentials discovered that teenage girls, college students and adults tend to leave their epinephrine auto injectors at home because they are inconvenient or daunting to carry. Often, it doesn't fit into the event, making avoidance of allergens seem to be safety enough.

"For those diagnosed with food allergies, the risk of being without epinephrine is life threatening. Accidental exposure due to unobvious traces of allergens can trigger an anaphylactic reaction, giving a person only a few minutes to respond and treat."

Ms. Lustbader recognizes that although epinephrine carry cases are available in the market, style conscious females need something more. "Our goal is to make it easy to keep EpiPens and related allergy medicines, like inhalers and antihistamines, always on-hand. We want it to be incorporated naturally into daily life, as simple as leaving home with everyday basics like cell phones, keys or money. Most importantly, it should be in an accessory that any female would love to carry".

The Epi-Essentials collection includes The Grab and Go Handbag and The Accessory Case, versatile for lifestyles of teens, college students and adults. Both products integrate medical and personal essentials using dual-zip compartments. Each has a proprietary medical compartment noted by a medical charm zipper pull. When open, 2 EpiPens, related medicines and instantly visible Allergy Action & Emergency Contact cards are revealed. The personal zip compartment in The Grab and Go Handbag is roomy enough for a cell phone, money, keys, cosmetics and credit cards. It also features a popular cross-body strap and converts to evening use with an attachable wristlet. The Accessory Case holds health & baby aids, cosmetics, eyeglasses and even travel jewelry. Its slim design allows it to slip easily into handbags, totes, diaper bags or backpacks.

Epi-Essentials products are manufactured in leather and are available in an array of colors such as Candy Apple Red, Pumpkin Spice, Olive Branch, Saddle Brown, Midnight Black and Mystic Navy. Each has contrast exterior stitching and complementary interior cotton printed lining.

Fast Facts on Food Allergies and Anaphylaxis:
1. Food Allergies affect almost 15 million Americans including 6 million children (1 in 13 children).
2. 8 foods account for 90% of all food allergic reactions in the U.S. They are: peanuts, tree nuts, shellfish, milk, eggs, wheat, soy and fish. Latex and penicillin allergies can also cause anaphylaxis.
3. For many, it takes only a trace amount of a food allergen to cause a life threatening reaction making cross-contamination life threatening.
4. The incidence of peanut and tree nut allergy among children appears to have tripled between 1997-2008.
5. Food allergies result in over 300,000 ambulatory care visits each year among children.
6. Most people who have had an allergic reaction to something they ate, thought it was safe.
7. Early and immediate treatment using epinephrine is the life saving requirement, but it is not always kept on hand.
8. Mary Jane Marchisotto, FAI's Executive Director says, "From previous research, we know that food-allergic reactions send an adult or child to the emergency room every three minutes-every six minutes for potentially fatal reactions. Every day, we hear from families who are struggling with the emotional, physical and economic impact of food allergies".
9. Research shows that teens are at high risk for fatal food allergic reactions. Studies show that many fail to take their potentially life-saving medication along when engaging in certain activities. While 94% say they carry it when traveling, only 43% bring it along when playing sports. Nearly a third leave it home when attending a school dance or going to a friend's house.

Sources: Food Allergy & Anaphylaxis Network (FAAN), Food Allergy Initiative (FAI), the CDC and Asthma and Allergy Foundation of America, WebMD Health News

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Dana Lustbader