Fitness Hall of Famer and Celebrity TV Host Forbes Riley tops Tony Robbins - The Girl Has Moxie

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For the second consecutive year Fitness and Lifestyle Expert, Forbes Riley wins the Moxie Award for Best Live On-Air TV Presenter, topping Motivational Guru Tony Robbins. The Winners were announced at the industry’s most prestigious gathering of Direct Response Campaign Hitmakers during the 2011 ERA Moxie Award Gala held at the Wynn Hotel in Las Vegas.

"When you use the word "best" it has one definition. The top, no equal. When you have Forbes Riley as your spokeperson, you have the best!" Barry Jacobs, VP Mercury Media

The Electronic Retailing Association's (ERA) Moxie Awards, the premier awards program for the direct response marketing industry, recognizes the best in television, radio, online and mobile direct response campaigns. Showcased at the Wynn Hotel in Las Vegas, it was a night of tributes to honor stars including fitness icon Jack Lalanne, TV actresses turned infomercial hosts Alyssa Milano and Valerie Bertinelli, singer Justin Beiber (for his work on "ProActive"), celebrity hair stylist Chaz Den ("Wen" creator) and legendary infomercial producers Bill Guthy & Greg Renker. Illuminating the evening was celebrity TV fitness and lifestyle expert Forbes Riley who co-hosted the event, and took home top honors as the "Best Live On-Air Home Shopping Guest" Moxie Award for the second consecutive year.

The Best Live On-Air Guest Moxie award goes to the individual who has that unique ability to shine on live television through both spontaneity and personal appeal with the at home audience. Tony Robbins was nominated for his work on QVC representing his own line of motivational books and CD's. Forbes Riley stated "Tony has always been a personal mentor for me from his books to his seminars, he embodies fearless and passionate communication - I was honored to be nominated alongside him!"

Forbes Riley has long been associated with the best in health and wellness products. This year saw the launch of her own product lines including Love My Body clothes with built in shapewear and the revolutionary handheld fitness phenomenon, SpinGym ( Barry Jacobs, SVP of Mercury Media says... "When you use the word "best" it has one definition. The top, no equal. When you have Forbes Riley as your spokeperson, you have the best!" (

Forbes Riley remains relentless in her passion to bring affordable, high-quality fitness, health and beauty products to consumers worldwide. In an industry that is seeing more and more celebrities on live home shopping networks (Mary J. Blige, Tori Spelling, Martha Stewart, Kelly Ripa, Wolfgang Puck, Susan Lucci, and even Jennifer Lopez and Queen Latifah) Forbes has built a solid following of “Jane Main Street” consumers that know and trust the products she represents.

Dale Henn, President of Risdall Henn Direct to Market, says... "Forbes Riley is the total package. She personifies the union of product + personality + positioning + passion that all lead to profits. She doesn't merely represent or pitch products so much as she becomes the product. If she were a race horse, my money is on her. If she were a stock, I would buy shares. A product may sell, but with Forbes it will sell more."

This fall Forbes Riley is opening her Inventor Dream Center and television production studio located in Saint Petersburg, Florida. The goal of the IDC will be to identify products that solve problems or enhance lifestyle, and help inventors take their ideas from scribbles on napkins to the market place thru direct response campaigns and retail distribution.

Kathy Kaehler, fitness celebrity and trainer to Julia Roberts and Jennifer Aniston adds... "Forbes Riley is an incredible woman. As a spokesperson, fitness advocate and mother you see from every angle she is there 100%. Working with Forbes has been an awesome experience - her passion and energy is addictive."

Branching out from the world of infomercials and live home shopping, Forbes Riley recently became a certified Life Coach and Master Trainer in Neuro Linguistic Programing (NLP). She is taking her passion, skills and desire to help transform people's lives from the world of television onto the live main stage--and this November 2nd will be featured with Ali Brown at her "Shine Convention" in Dallas (; and October 15th, Forbes heads to Atlanta for Oprah Winfrey's annual event.

About Forbes Riley™
Forbes Riley™ is an award winning TV host, author, 2010 inductee into the National Fitness Hall of Fame and the Founder/CEO of SpinGym LLC. Twice she was been named ERA’s Best Female Presenter of the Year and twice recognized as Best Live On-Air Home Shopping Guest. She is recognized worldwide for promoting several of the most successful infomercials of all time including the Jack Lalanne Juicer and Living Well with Montel Williams HealthMaster, grossing sales in excess of $2 billion dollars. Forbes is a regular presence on televisions worldwide as a product spokesperson and television host--appearing on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family, Home Shopping Network, QVC, The Shopping Channel (Canada), QVC London and has been profiled by Forbes Magazine in the E! Network special "Outrageous Fortunes". Appearing in feature films, tv and Broadway; she is most proud of the docudrama about raw food called “Super Charge Me!”. Forbes is on a continuing mission to promote health, vitality and fitness as a lifestyle, not a fad. She divides her time between Los Angeles and Tampa Bay, with her husband of 17 years and their 8 year old twins. For more information about Forbes Riley, please visit

About SpinGym™
Portable, compact, and weighing less than one pound, SpinGym™ is a revolutionary new fitness product. Its award-winning, modern German design combines the physics of inertia and isokinetics to create a completely unique way to train, strengthen and sculpt the muscles of the arms, shoulders, back and core in just 5 minutes a day. This principle is called GRT, Gyrotronic Resistance Training™, and unlike free weights or gym machines, each rotation of the SpinGym™ energizes and activates all the muscles of the upper body simultaneously -- a breakthrough in the world of fitness. SpinGym™ not only provides resistance, but because of the rotational forces created--it becomes a complete fat melting, calorie burning total body gym. SpinGym™ is offered with fitness and cardio workout instructional DVDs. For more information visit


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