Brandmotion’s Custom “Urban Loft” Design Secures FIAT 500 Partner Program Win

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Brandmotion chosen to customize 2012 Fiat 500 for SEMA. Their "Urban Loft" concept evokes modern urban experience: upscale, adaptable, minimal, and practical.

Brandmotion - SEMA FIAT 500 Customization

Brandmotion's custom "Urban Loft" FIAT 500 Concept will showcase at SEMA in Las Vegas.

We pride ourselves on providing highly functional interior personalization solutions that target the emerging needs of vehicle buyers, and our efforts were rewarded with this selection.

Brandmotion LLC, award-winning supplier of OEM-grade custom vehicle safety and convenience products, secured the honor of working with the FIAT brand to showcase aftermarket products in the 2012 FIAT 500 Sport at the upcoming SEMA (Specialty Equipment Market Association) show in Las Vegas.

Brandmotion will receive a 2012 Fiat 500 Sport to customize with upgrades and equipment that will complement the active lifestyle of the vehicle’s audience. FIAT presented the competition to aftermarket suppliers to generate practical but creative customization options for active, mobile individuals who see driving as fun in addition to a necessity.

FIAT also sought to reinforce the expressive and independent positioning of the FIAT brand through partnerships with aftermarket companies that have shown an imaginative approach to vehicle personalization.

“We’re extremely pleased to receive this honor,” said Jeff Varick, president of Brandmotion. “The new FIAT 500 is a stylish, well-built vehicle that shows a very fresh way of thinking about the modern automobile. This competition tasked us with thinking of the vehicle as if we were building it, not modifying it. We pride ourselves on providing highly functional interior personalization solutions that target the emerging needs of vehicle buyers, and our efforts were rewarded with this selection.”

Brandmotion presented the “Urban Loft” concept after evaluating the lifestyle and living space of the modern professional.

“The loft represents a space that is minimal yet functional, with amenities that are readily accessible,” continued Varick. “It’s small enough to be practical, but with enough open space and style to provide an upscale experience.”

As the build progresses, Brandmotion will post images, videos and updates on their website at http://www.brandmotion.com and to their Facebook page at http://www.facebook.com/Brandmotion. The “Urban Loft” concept vehicle will make its debut in the Brandmotion booth (North Hall, #11661) at the SEMA Show, held Nov. 1-4 at the Las Vegas Convention Center. The customized vehicle will then travel to select shows and events nationwide.

For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s Website at http://www.brandmotion.com, or check out Brandmotion on Facebook at http://www.facebook.com/Brandmotion.

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Jeff Varick

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