“Chris joins us at a time when AdJuggler is experiencing significant growth from its Exchange Media Program (EMP)"
Alexandria, VA (PRWEB) October 04, 2011
AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has display advertising veteran Christopher Weiss as vice president of product marketing. Mr. Weiss joins AdJuggler from LucidMedia, a leading demand-side platform (DSP), enabling numerous advertisers, trading desks, and agencies to leverage real-time bidding (RTB) and contextual user profiling to efficiently reach the right audiences.
“Chris joins us at a time when AdJuggler is experiencing significant growth from its Exchange Media Program (EMP). EMP provides our publisher and network customers a turnkey solution for monetizing inventory through a variety of direct and RTB-enabled sources,” said John Shomaker, CEO of AdJuggler. “His experience at LucidMedia with audience targeting, data integration, and bidding engines will help accelerate our platform priorities around monetization, mobile, and network management.”
“The AdJuggler solution is both comprehensive and intuitive compared to the many digital advertising platforms I have used throughout my career,” said Chris Weiss. “Between the early success of EMP and our strong customer base, AdJuggler has a great opportunity to be the engine behind forward-thinking networks and leading publisher groups.”
Mr. Weiss will oversee AdJuggler’s platform roadmap, customer advocacy program, product marketing, and the company’s Exchange Media Program (EMP). He brings more than 15 years of product management and product marketing experience across several software segments, and is PMC-certified in enterprise product management. Prior to joining AdJuggler, Chris was responsible for marketing and product management at LucidMedia, a leading demand-side platform (DSP) and digital advertising management solution based on sophisticated real-time bidding (RTB) and analytic targeting.
AdJuggler is also pleased to announce that Dan Swanson has been promoted to Director, Engineering.
AdJuggler provides a leading SaaS-based digital ad serving platform for publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached http://www.adjuggler.com.