Keith Trowbridge, Executive Quest, Energized with Projected Trends from the Fractional Summit USA in Miami, FL

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More than 140 delegates from the US, Caribbean, South America and Europe enjoyed a comprehensive fractional management conference and some highly informative presentations, panel discussions and networking sessions. A host of top industry professionals shared their knowledge and experience during the second annual Fractional Summit USA in Miami, FL August 30 and 31, 2011.

Keith W. Trowbridge, PhD., President and CEO of Executive Quest, Inc., http://www.execq.com, an executive search firm for the timeshare, vacation ownership, fractional and hospitality industry, returned from the recent Fractional Summit USA held at the InterContinental Hotel in Miami energized with the exchange of information and ideas through enlightening debate and excellent networking. “Changes lay ahead, all good for the end consumer and the developer,” says Trowbridge.         

Fractional Summit USA was designed to attract the brightest and most dynamic minds in the fractional real estate industry to help define the new rules and future opportunity within an ever changing market landscape. Summit organizer Piers Brown, Founder of Fractional Life, did an outstanding job with a roster of renowned speakers, group panelists and worldwide experts who presented thought provoking trends and projections.     

Forecasted fractional industry trends for the next few years include more hybrid models of ownership in the form of a “vacation currency” to keep up with changing times; nightly valuations and bookings rather than weekly bookings; increased emphasis on quality rather than cost; more targeted marketing to affinity groups; increased emphasis on health and wellness at resorts; smaller fraction sizes; short-term and finite ownership period products with a guaranteed exit strategy; more on-resort technology to keep with the modern consumer; increase in user-friendly environmental technology; and developers will increasingly listen to what consumers want rather than trying to predict what they want.

Trowbridge attends or participates in as many timeshare, vacation ownership, fractional and hospitality industry conferences as possible. A prolific reader, world traveler, and author of several industry-related books, Keith writes a free monthly on-line industry newsletter http://www.execq.com with better than 20,000 subscribers to stay connected with friends and associates he’s known over his long career and keep them informed on industry happenings. Parties interested in subscribing to Executive Quest’s free monthly on-line newsletter should go to the company’s home page, http://www.execq.com, and click on the green “Subscribe” button.

The next Fractional Summit to be held in the United States is scheduled to be held in Miami in September of 2012 , “and I plan to be there,” said Trowbridge.

Keith’s next engagement will be to perform as master of ceremonies for his fiftieth class reunion at Bowling Green State University in Ohio this month.

Keith W. Trowbridge, Ph.D., who spent 35 years in the vacation ownership business as a developer now spends his time head hunting in that industry via his company, Executive Quest, Inc., a timeshare/fractional/vacation ownership/hospitality industry executive search firm with clients worldwide. Inquiries can be made to http://www.execq.com or at 239-454-1100.

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Keith Trowbridge
Executive Quest, Inc.
(239) 454-1100
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