Walpole, Mass. (PRWEB) October 02, 2011
Informa Training Partners (http://www.informatp.com) has launched a series of electronic versions, or “eHandbooks,” of its top-selling, award-winning marketplace and clinical sales training handbooks for pharmaceutical and medical device sales representatives. Features of these digitally enhanced training tools include bookmarked and hyperlinked topic menus, interactive tables of contents, navigation links to glossary terms, and full annotation toolbars for editable note-taking, highlighting, and underlining.
“This new interactive mLearning solution allows us to offer products with increased learner engagement at prices that make economical sense,” says Jennifer Gulbrand, Informa’s Executive Director and Co-founder. “In addition, our eHandbooks can be deployed via a company’s existing learning management system, making distribution effortless and tracking easy.”
Evelyn Nichols, Executive Director and Co-founder, agrees. “With demand for electronically delivered training materials among sales training professionals in the healthcare sector increasing every year, it was time for us to take the plunge and reinvent our text-based materials. Text-based handbooks remain available, but now we have something else to offer as well. We feel this move to offer choice was the right decision,” says Nichols.
Top clinical titles that are now available in electronic eHandbook format include the following:
- PI Power: Selling with Support
- Clinical Papers: Selling with Confidence (available for both pharmaceutical sales professionals as well as medical device sales professionals)
- Biostatistics: Mastering the Fundamentals
Clinical Papers and Biostatistics both won awards from the American Medical Writers Association (AMWA) for Excellence in Medical Communications.
Marketplace and managed markets training eHandbooks include the folllowing:
- Institutional Selling: Decoding the Hospital
- Selling Specialty Products in a Changing Marketplace
- Strategic Thinking for Hospital Representatives
Other titles are available—see the eHandbook page on Informa’s website (http://www.informatp.com/eHandbooks) for more details and to download a free sample.
About Informa Training Partners
Informa Training Partners is a full-service training company that develops custom and off-the-shelf training programs for the pharmaceutical, biotech, and medical device industries. Informa’s unique approach to developing training programs for sales representatives, sales managers, account managers, and marketing managers is performance and customer centric. Informa’s training programs are available in a variety of delivery formats including eLearning, text, workshop, Web, audio and video. Informa is certified as a woman owned business from the Women’s Business Enterprise National Council (WBENC).
Source: Informa Training Partners, Inc.