The New World F.E.S.T Adds Breakthrough Science, Sand Sculpture, and Switzerland

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The New World F.E.S.T is a celebration of eco-friendliness and forward-thinking science. Its mission is to present educational content in a desirable setting, and in an entertaining fashion, so that important messages about “a smart future” and “the greening of the planet” are better retained. (http://www.thenewworldfest.com) The F.E.S.T will encompass 95,000 square feet of space, with 150 exhibitors and 6 performance stages offering live music, innovative demonstrations, guest speakers, panel discussions, natural cooking workshops, yoga classes, and family entertainment.

Ed Begley, Jr. the world's greenest celebrity, will appear at The New World FEST, Santa Monica, October 7 - 9

Ed Begley, Jr. the world's greenest celebrity, will appear at The New World FEST, Santa Monica, October 7 - 9

The mission of the New World F.E.S.T is to present educational content in a desirable (beachfront) setting and entertaining manner, so that important messages about “a smart future” and “the greening of the planet” are best retained.

The New World F.E.S.T (Festival of Eco-Friendly Science and Technology), a large-scale, outdoor eco-festival and exposition that will take place October 7 - 9, 2011, just steps from the sand in Santa Monica, CA, has announced the addition of Science, Sand Sculptures, and Switzerland.

Green Earth Partners will present the eco-science of the future, including fire-proof and flood-proof building systems that can withstand a category 5 hurricane; cooling systems that split heat molecules; and the science of pulling water out of air, and of pulling hydrogen out of water. “This technology is here and now,” says Sterling Michaels of Green Earth Partners, “and it will change the world. We will show some of it publicly for the first time at The New World F.E.S.T.”

If that is not sufficiently awe-inspiring, six-time national US Open sand sculpting champions Archisand will create a majestic sculpture – live – including an eco-mural featuring the first "Sand-Made Prius" courtesy of Toyota Santa Monica. The vehicle chosen is the new, larger Prius v. Sand sculpting has become a popular art form, and Archisand’s amazing work can be viewed at http://www.socalsandcastles.com.

The country of Switzerland, a part of its Think Swiss initiative, was invited by producers to showcase their expertise as one of the greenest countries on Earth. They will present a thought-provoking series of informative photographic panels entitled Climate Trail. The Swiss have been longtime leaders in sustainable practices, especially when it comes to reacting to climate change.

The New World F.E.S.T is a celebration of eco-friendliness and forward-thinking science. Its mission is to present educational content in a desirable (beachfront) setting and entertaining manner, so that important messages about “a smart future” and “the greening of the planet” are best retained. (http://www.thenewworldfest.com) It features 150 exhibitors and 6 performance stages which offer live music, innovative demonstrations, guest speakers, panel discussions, natural cooking workshops, yoga classes, family entertainment, plus an eco-theater screening environmentally-focused films and documentaries, a ‘spiritual oasis’ with health and wellness products/techniques, futuristic technology, and a remarkable Sustainable Art exhibition with 30 artists showcasing their creative use of repurposed and recycled objects, including many live installations.

Confirmed speakers include Andy Lipkis, the Founder and President of TreePeople; renowned nature photographer Robert Glenn Ketchum; leading expert on hiking and trails John McKinney (aka “The Trailmaster”); and actor, environmentalist, and “world’s greenest celeb” Ed Begley, Jr.
Confirmed films being screened include Oscar®-winner “The Cove”, Sundance-winner “Fuel,” plus “Dirt! The Movie,” “Vanishing of the Bees,” and “Save the Farm,” all featuring live commentary by filmmakers involved in the original productions.

Musical performances include Naked Rhythm, The Luminaries, Radius Band, Random Ninjas, Hollywood U-2, special guest Lonnie Marshall (Weapon of Choice, Fishbone) who will showcase his latest project The Lil’ Big Ups, a unique band comprised of children playing instruments formed from ordinary household trash, plus local battle of the band winners The Kidneys, and The Cardona Youth Musical Ensemble – amazingly talented children who play “recycled bottles” and are flying to The F.E.S.T from their native Philippines.

Innovative exhibitors showcasing their wares at The F.E.S.T include one making paper from Sri Lankan elephant dung, another making jewelry from disarmed and recycled nuclear weapons, magic clay, and just about everything green from the cradle (Blessed Bums eco-diapers)… to the grave (Final Footprint eco-caskets).

Event sponsors include The City of Santa Monica’s Office of Sustainability and the Environment.

The New World F.E.S.T is being held at Santa Monica Beach Parking Lot 5-South – 2600 Barnard Way, South of the Santa Monica Pier at the intersection of Ocean Park Blvd. and the beach. Dates and hours for the event are Friday, October 7 from 12:00 p.m. to 8:00 p.m., Saturday October 8 from 10:00 a.m. to 8:00 p.m. and Sunday, October 9 from 10:00 a.m. to 5:00 p.m. Adult admission is $12; children 14 and under are $8, seniors 60 and over are $8, and infants and toddlers are free. Admission includes all music, speakers, films, seminars, stage activities and access to all exhibits.

Additional information on The New World F.E.S.T can be found at http://www.thenewworldfest.com or by calling (855) 500-FEST (3378). Media requests may be directed to Christopher Buttner, contact info above.

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