The Scarf Reinvented for Professional Women; Tyz Boutique Creates a New Twist on a Classic Fashion Accessory

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Tyz Boutique invents new fashion accessory style conscious, professional women. This scarf has the benefit of being functional...easy styling and stays in place all day.

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This scarf has the benefit of being very functional as well...easy styling and it stays in place all day. Women want fresh ways to update their favorite suit or casual tops. Many fashion innovations have been born during difficult economic times.

Tyz Boutique, http://tyzscarves.com/shop-now- has launched its new line of wired fashion scarves. It all started a year ago for designer Ruth Bielobocky when she just couldn't get her scarf to stay in place. She suddenly wondered what would happen if she sewed a light wire into the scarf's seams. Would that make it easier for women to keep it in place while walking, working, and moving around in one's busy life? She sewed a prototype together and it worked. Spending a year searching for a company to make the right type of wire, covering three states to find fabrics, and a sewing company in York, PA to manufacture them, Tyz© Scarves was born.

Today the company offers limited edition, stay-in-place scarves in several fabric combinations and options. Besides the ultralight, stainless steel inner wire, Tyz Scarves offers different fabrics on each side of the scarf, so that women can create different looks with them. "Finding complementary fabrics is a challenge, but it's also exciting seeing them come together," said the designer. "I'm a longtime scarf wearer, and this eliminates all the adjusting of scarves. You put a Tyz scarf in place in the morning and it stays there all day," said Ruth Bielobocky. "It's total scarf styling control." Bringing a new fashion accessory into the market is exciting for style conscious women.

This scarf has the benefit of being very functional as well...easy styling and it stays in place all day. Women want fresh ways to update their favorite suit or casual tops. "Many fashion innovations have been born during hard economic times so I do not have fear that this product won't sell." An important part of the brand messaging will emphasize the fact that these scarves are manufactured here in the US. "I hope that this will create more jobs for the sewing industry which has seen a tremendous loss.  That is important to me and I know other women will be proud of that as well". Materials are all sourced and scarves are sewn in the U.S. The Tyz Boutique is available online at http://www.tyzstyle.com. Scarves are 10” x 58” and each design is limited. A U.S. Patent is pending.        

Tyz Scarves was started in December, 2010 by designer Ruth Bielobocky. Originally an award winning graphic designer and marketing consultant for 14 years, Ms. Bielobocky decided to take the wired scarf concept from patent to market and establish an online boutique in 2011.  

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Ruth Bielobocky

Ruth Bielobocky
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