Pinnacle Performance Company Partners with the British Retail Consortium to Enhance Business Development – Partnership a testament to Pinnacle’s growth in Europe.

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Pinnacle Performance Company and the British Retail Consortium (BRC) have teamed up to offer personal and business development courses for consortium members. The BRC launches its professional training academy this autumn, and Pinnacle’s courses headline the October and November offerings.

The BRC is one of the world’s leading trade associations, representing retailers of all sizes and products. The consortium is a worldwide political voice for commercial providers and a training and certification organisation for its members. The BRC’s partnership with Pinnacle is mutually beneficial and a significant step forward in Pinnacle’s campaign to increase its presence in the European market.

“The BRC is a world class organisation , and we’re excited to be working with them,” said Dave Lewis, Pinnacle’s President and CEO. “Much of what they do is about maintaining quality and sustaining excellence, and we’re honoured to be chosen as a partner that mirrors those qualities. For what Pinnacle has been trying to accomplish in Europe, BRC’s academy seemed like a perfect fit for both sides. We’re eager to see where this takes us.”

Pinnacle’s contribution to the October/November academy curriculum features multiple classes in presentation and communication skills. At launch, academy events will occur outside Watford, England.

Keith Evans, Chief Executive of BRC Trading, added: “We are delighted to be partnering with such a professional training and development organisation and the master class courses offered by Pinnacle will benefit many of our members.”

About Pinnacle Performance Company
Pinnacle Performance Company meshes time-honoured performance techniques with customised , professional simulations to create a unique training experience. For more information please contact Clare Hallinan at challinan(at)pinper(dot)com or +44-203-004-8079. To learn more about Pinnacle Performance Company visit

About the British Retail Consortium (BRC)
The British Retail Consortium (BRC) is the UK's leading retail trade association. It represents the full range of retailers, large and small, multiples and independents, food and non-food, online and store based.

About the BRC’s Global Standards
The BRC Global Standards are a leading global safety and quality certification programme, used throughout the world by over 17,000 certificated suppliers in 90 countries through a network of over 80 accredited and BRC recognised Certification Bodies. The BRC Global Standards are widely used by suppliers and global retailers. They facilitate standardization of quality, safety, operational criteria and manufacturers’ fulfillment of legal obligations. They also help provide protection to the consumer.
To learn more about the BRC, go to


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Gerri Leon
Pinnacle Performance Company
(619) 200-2659
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