Expanded Q3 Edition of Strategic Alliance Magazine to Focus on Alliances in IT, Alliance Metrics

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Immediate Demand for Sponsorship on the Heels of Successful Inaugural Issue in Q2 Leads to 25 Percent Expansion of the Magazine

The Association of Strategic Alliance Professionals (ASAP) today released the Q3 2011 edition of its flagship quarterly publication, Strategic Alliance Magazine, the only magazine dedicated to the emerging profession of alliance management. This issue contains a Special Focus on alliance management in the IT industry as well as a section examining new metrics that are helping companies gauge the success of their alliance programs and fix issues as they arise.

The Q3 edition represents the second issue of Strategic Alliance Magazine, which saw a 25 percent increase in page volume thanks in large part to increasing traction in sales sponsorships. Alliance-minded organizations, big and small, have found a reliable tool in Strategic Alliance Magazine to get their value proposition in front of thousands of alliance professionals and other influencers in the alliance community.

Special IT Focus Section Examines the Forces and Developments Shaping the Industry’s Alliances

The IT community has embraced alliance management for much longer than most industries and has historically relied on it more heavily to execute crucial company initiatives. However, even IT’s alliances are not immune to sea changes affecting the business world. In its Special Focus on IT, the Q3 issue of Strategic Alliance Magazine analyzes new challenges and looks at new twists on old ones facing the technology world’s partnerships today. Included in this section are:

  •     An article about the impact disruptive technologies such as cloud computing, mobile and social media are having on alliance formation and strategy
  •     A contributed article from Cisco and a staff-written piece profiling energy management company Schneider Electric that examine from both ends of the spectrum the challenges that come with the increasing level of partnership engagement between the IT and utilities industries
  •     A staff-written piece reviewing the tricks of the trade for successful collaborative selling with your partners
  •     A roundup of Microsoft’s 2011 Worldwide Partner Conference

Q3 Issue Studies New Metrics Helping Alliance Managers Prove Their Value

Another special section delves into how alliance management professionals are measuring the performance of their alliance portfolios and quantifying the positive impact they are having on their companies’ respective bottom lines. This special section features:

  •     A piece by guest authors from Eli Lilly and Company on the importance of metrics that demonstrate the risk mitigation and problem solving orientation of its alliance management practice
  •     A profile of the Balanced Scorecard measurement tool and its proliferation within biopharma companies today
  •     A contributed article from Phoenix Consulting Group comparing the metrics used to gauge alliances that reached their goals with those used in partnerships that underperformed

Features Bolster ASAP Membership’s Professional Development

In addition to the special IT and metrics sections, the Q3 issue of Strategic Alliance Magazine contains a contributed article examining the challenges and solutions of situations in which the day-to-day contact for one of the partners in an alliance is a CEO or other C-level executive. Another staff-written feature illuminates a discussion between alliance professionals and licensing/business development executives on how deals can be constructed to enable alliance success after a deal is signed.

These features, along with regular departments such as the Collaborative Buzz news section and the Solutions Marketplace profiling alliance products and services, deliver on Strategic Alliance Magazine’s promise to provide ASAP’s members and partners with instructive guides and solutions to the challenges they face each day.

“Strategic Alliance Magazine is a central component of our commitment to provide informative and entertaining content, not just to our members and partners, but to the business world at large, which is increasingly finding the need to strengthen its alliance management and collaboration skills,” said Art Canter, president and CEO of ASAP. “The Q3 issue reflects the diversity of opinion in our community, which helps provide all alliance stakeholders with a better perspective on how to achieve success in their alliance programs and manage the specialized risks that come with managing a partnership portfolio.”

ASAP members will receive a free copy of the print edition of the issue as well as unlimited access to all content online. Only a portion of the Q3 edition will be available to the general public. Those looking for the limited publicly available content can obtain a pdf by contacting editorial director Jon Lavietes at jlavietes@asapmedia.org. Journalists looking to reprint all or parts of any stories appearing in Strategic Alliance Magazine can also contact Lavietes at the same email address.

About ASAP
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of management. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. Active corporate members include Cisco, Eli Lilly, IBM, Microsoft, Novartis, Procter & Gamble, USAA, Sanofi, Schneider Electric and Xerox. A complete list of sponsors is available at http://www.strategic-alliances.org.

ASAP Media, the media and publishing arm of the Association of Strategic Alliance Professionals, is an alliance of ASAP and JW DeWitt Business Communications. For more information, visit http://www.asapmedia.org and http://www.jwdewitt.com.


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