We think partnerships like this are important to make advertisers aware of the more advanced data solutions that are available to them in the market.
Toronto, Ontario (PRWEB) October 04, 2011
SiteScout, a provider of real-time bidding technologies for online advertisers, announced today the integration of its RTB Platform with Proximic, an innovator of dynamic contextual technology services for demand-side partners and publisher networks. The collaboration gives SiteScout's network of advertisers access to Proximic's Contextual and Brand Protection Data to improve ad targeting.
SiteScout's RTB Platform provides advertisers with the technology and services needed to create the most effective display advertising campaigns. Some of the world's most respected direct response merchants and marketers have chosen to work with SiteScout. “Launching and optimizing campaigns with SiteScout has been extremely easy. Their platform fits perfectly with our data-driven marketing philosophy.” said Jason Kulpa, CEO and Founder of Underground Elephant.
Proximic's powerful, page-level contextualization engine will supply SiteScout advertisers with the real-time data they need to increase the relevancy of their ad placements. Relevant placement means a better content experience for the user, which increases the chances of them clicking on the ad because the ad is relevant to the content they are engaged with at that moment. “We think partnerships like this are important to make advertisers aware of the more advanced data solutions that are available to them in the market.” said Rodney Mayers, SVP of Business Development for Proximic. SiteScout advertisers will also have access to Proximic's real-time Brand Protection data service, which ensures that brand advertising avoids unsafe or inappropriate environments before their ad is delivered.
"A challenge for our advertising clients is being able to increase the targeting of ad inventory to improve ROI in a more efficient manner," said Paul Mokbel, CEO of SiteScout. "With Proximic, the industry leader in contextual technologies, we can quickly build tools for the market that better serve our advertisers on the SiteScout platform. Proximic's proven and scalable solutions allow us to construct extensive information about publisher inventory with a high degree of actionable data, ultimately lifting the performance of campaigns."
SiteScout is an advertising technology company that leads innovation in ad serving and real-time bidding (RTB) solutions. SiteScout is privately held and funded, and is headquartered in Toronto, Canada. For more information, visit http://www.sitescout.com
Proximic is an innovator in the use of contextual data for ad targeting, media planning and audience analysis. It’s industry leading products include real-time, page-level results for Contextual Data and Brand Protection Data, and user level Audience Interest Data. Their services are delivered to advertising and publisher networks around the world. Proximic is a privately funded company based in Palo Alto, California. For more information, visit http://www.proximic.com