Valley Toyota Dealers, Quicken Loans and Fathead Named as Presenting Sponsors for The Scottsdale Walk To Defeat ALS(TM)

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Corporate partners team up with local ALS Association to form walk teams and increase sponsorship levels.

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Valley Toyota Dealers, Quicken Loans and Fathead have joined the fight against ALS by sponsoring The Scottsdale Walk to Defeat ALS on Saturday, October 22, 2011 benefitting The ALS Association Arizona Chapter.

The walk will be held for the second year at Scottsdale Stadium, where patients along with their families and friends will make a 2.5-mile trek in The Walk to Defeat ALS™, hoping their steps will make a difference for more than 160 ALS patients living in the Valley.

Valley Toyota Dealers have donated $46,000 in support of a family walk team who has been affected by ALS. This will be their second year sponsoring the walk, but this year they have shown extreme generosity by more than quadrupling their sponsorship for this year’s walk.

This will be the third year Quicken Loans and Fathead have participated in the event and they are sponsoring the Scottsdale Walk by contributing $15,000 initially as well as forming a corporate walk team with the lofty goal of $25,000. The two companies are also sponsoring the 2011 walks in Detroit and Cleveland -- where Quicken Loans has offices.

ALS, also known as Lou Gehrig’s Disease, progressively paralyzes its victims, attacking nerve cells and pathways in the brain or spinal cord. When the cells die, voluntary muscle control and movement dies with them. With only two to five years to live, these patients have an urgent need and the community is stepping in to fill it by walking for those who can’t.

The Walk to Defeat ALS is the Association’s signature event raising nearly $420,000 in Arizona last year to support local patient care and cutting-edge research. To register for the Scottsdale Walk, call 602-297-3800 or visit http://walkaz.alsa.org.

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The Quick Facts
What:    The Scottsdale Walk to Defeat ALS™

When:    Saturday, October 22, 2011
        9:00 AM – Registration
        10:00 AM - Walk

Where:    Scottsdale Stadium
        7408 E Osborn Rd
        Scottsdale, AZ 85251

Why:    To raise funds and awareness of ALS, also known as Lou Gehrig’s Disease, a progressive, fatal
        neurodegenerative disease. There is no known cause or cure for ALS. All proceeds raised will
        support patient care and comfort, as well as research for treatments and a cure.

For more information:
The ALS Association Arizona Chapter
http://www.alsaz.org
602-297-3800

About Toyota Valley Dealers:
Founded in 1989, Valley Toyota Dealers is the Toyota Dealer Association consisting of all nine Toyota dealers in the metropolitan Phoenix area: Avondale, Bell Road, Big Two, Camelback, Earnhardt, Larry Miller, Power, Right, and Riverview. To learn more, visit valleytoyotadealers.com.

About Quicken Loans Inc.:
Quicken Loans Inc. is the nation’s largest online retail mortgage lender and among the five largest overall retail home lenders in the United States. The company closed more than $25 billion in retail home loan volume across all 50 states in 2009. Quicken Loans employs approximately 4,000 team members and generates loan production from five web centers located in Michigan, Ohio and Arizona. Quicken Loans also operates a centralized loan processing facility in Michigan as well as its San Diego-based One Reverse Mortgage unit. “QuickenLoans.com” has been named “Best of the Web” by Forbes and Money magazines. Quicken Loans has been named to Fortune magazine’s list of the country’s “100 Best Companies To Work For” seven consecutive years, ranking as high as #2. Quicken Loans has also been named in the top-15 of Computerworld magazine’s “100 Best Places To Work In Technology” for six years in a row. The company recently moved its headquarters and 1,700 of its full-time team members to downtown Detroit. For more information about Quicken Loans, please visit http://www.quickenloans.com.

About Fathead LLC:
Fathead LLC is the leading brand in sports and entertainment graphic products. Fathead products give fans the opportunity to bring their favorite passion or inspiration to life. Fathead products include Fathead Customs, Fathead Tradeables, Fathead Skins, and Fathead’s flagship “Real Big:” the officially licensed life-size, hi-def wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. Fathead maintains license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit http://www.fathead.com.

About The ALS Association Arizona Chapter:
The ALS Association Arizona Chapter is dedicated to finding a cure for ALS while empowering the lives of those living with the disease through care, advocacy, research, education and support.

For more information about The ALS Association Arizona Chapter, log on to http://www.alsaz.org.

The ALS Association
Arizona Chapter
Anissa Franklin
602-297-3800
anissa(at)alsaz(dot)org

Media Contact:
Phoenix Marketing Associates
Jason Jantzen    
602-282-0202
http://www.phoenixmarketingassociates.com

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602-282-0202
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