Extraprise Drives Revenue Performance With Right Time Revenue Optimization at DMA: 2011

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Database Marketing and Demand Generation Services Leader Premiers B2B and B2C i2i Marketing Services

Revenue performance management is evolving rapidly due to the explosive growth of customer data.

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, is bringing B2B and B2C marketers new ways to drive revenue performance by premiering its i2i Marketing Services based on right time revenue optimization. Right Time Revenue Optimization uses customer intelligence-based multi-channel marketing campaigns to optimize value to the buyer at the right time in the customer life cycle. Extraprise will be premiering its i2i Marketing Services, focused on marketing strategy, customer intelligence, lead generation, lead nurturing and qualification and marketing operations, at DMA: 2011 in Booth 334.

To underscore the need for marketers to drive revenue performance through right time revenue optimization, Extraprise is releasing at DMA: 2011 its Right Time Revenue Optimization infographic and a new Right Time Revenue Optimization video. Extraprise partners with some of the world’s leading marketing automation, customer intelligence, CRM, and data providers to drive revenue performance for its clients every day, including Alterian, Aprimo, Eloqua, Reachforce and Siebel. The company is only one of a select few database marketing and demand generation service providers who are certified Aprimo and Eloqua partners.

“Revenue performance management is evolving rapidly due to the explosive growth of customer data,” said Joe Cordo, Chief Marketing Officer at Extraprise. “Our i2i Marketing Services are designed to help marketers leverage that evolution by transforming customer insight into strategies and tactics that don’t just meet their aggressive revenue goals but optimize them for competitive advantage.”

Indeed, the explosion of data and customer interactions is making it a marketing mandate to use right time revenue optimization to drive revenue performance. According to a recent Gartner report, enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email. Consumer conversations are likewise exploding with Pricewaterhouse-Coopers estimating more than 100 million English language blogs and over 20 million discussion forums. The same Pricewaterhouse-Coopers study cites that the top five challenges to using consumer conversations involve the lack of people, processes and technologies to make customer intelligence actionable. Extraprise’s i2i Marketing Services are designed to apply customer intelligence to multi-channel marketing campaigns with the right offer, at the right time, to optimize revenue.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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