ICon® Changes Name; Launches New Brand Identity at gotoICon.com

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New name captures unique value proposition and market positioning.

ICon Professional Services, a leading provider of independent workforce solutions, today announced it has shortened its brand name to ICon® and has launched gotoICon.com, a customer-centric website that provides increased functionality and information for visitors, as well as unique market knowledge and advice.

In conjunction with the name and website changes, the company also unveiled several new business initiatives:

  • A new value proposition and market position based on how clients leverage ICon’s expertise to build their business with an on-demand and properly-classified independent workforce
  • The availability of iConnect for VMS®, a specialized interface developed for iConnect®, ICon’s award-winning independent workforce evaluation tool, that allows VMS providers to quickly integrate iConnect® into their technology environment. iConnect for VMS® provides VMS companies and their customers an integrated, unified, and transparent solution to mitigate the compliance risk associated with contingent workforces
  • A social media program to enhance the communication of best practices and thought leadership regarding the independent workforce

“It is important to us that we continually adapt to meet the changing needs of our clients,” said Patricia Griffin, CEO of ICon®. “We’ve been building a very dynamic business with unique solutions and technologies for the past three decades. These changes are all part of the evolution of ICon and will allow us to send customers and business partners to gotoICon.com to build a more flexible, independent workforce, ensure a higher independent consultant (IC) classification pass rate, and secure a 100% IC audit defense rate — all while gaining greater control over their independent workforce.”

Effective immediately, all ICon® business activity will be conducted using the new brand name. Existing websites and email addresses will automatically redirect to the new gotoICon.com domain.

About ICon®

ICon® powers the independent workforces of America’s leading companies. ICon’s innovative solutions provide greater flexibility to managers and more control for the company. Expert advisors, armed with best-in-class technology, assure risk mitigation while helping organizations build their business with properly-classified specialists. ICon’s flexible workforce classification solutions have allowed companies to achieve a perfect record of success in tax audits and avoid more than $150 Million in federal and state penalties. A certified women-owned business, ICon® is headquartered in Foster City, CA. For more information, please visit http://www.gotoICon.com.


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