We help local, not-for-profit groups cast a wider net so that their message, or their call to action, can be heard. Think of it like getting a free bill board on a major highway.
Toronto, Ontario, Canada (PRWEB) October 01, 2011
Canada's non-profit organizations (NPOs) will get to promote their cause on the Canadian online directory, LocalHood.ca for free. The newly consolidated directory has announced that it will feature four advertising levels for local businesses and one level for community based, not-profit-organizations.
While pricing information was not released, a spokesperson for the directory revealed that one of the five advertising levels is specifically for local, non-profit organizations and that the advertising level will be free of cost to these community organizations.
Non-profits can include charities, places of worship, community centres, shelters, youth clubs and more. Even governments, government agencies and other civic groups will be included. LocalHood.ca already features several Civic & Community locations such as the Alzheimer Society of Belleville-Hastings-Quinte in Ontario.
The NPO webpage on the directory is dedicated to the specific chapter location of the Alzheimer Society and it includes a map, a video, and a complete description of the charity with additional contact information for the group including a web link to their main website. The page is also optimized with social networking buttons such as the Facebook like icon. The group can also promote its events and classified ads on the site for free.
These NPO pages are indexed by the major search engines and they attract local web traffic through all types of relevant keyword related searches and not just a search for the name of the organization. For example, many visitors to the Alzheimer Society of Belleville page end up there after preforming a search on Google with keyword phrases like Belleville volunteer group. The NPO page gives the organization a stronger web presence which supports all of their promotional efforts including their website.
LocalHood.ca spokesperson, Wilf Barnes, announced that "the intent of LocalHood.ca is to help promote local businesses and to support communities." Many smaller NPO's lack the resources or the funding to promote their cause which stifles community awareness that the cause even exists. "We help local, not-for-profit groups cast a wider net so that their message, or their call to action, can be heard. Think of it like getting a free bill board on a major highway."
According to the nonprofit organization page on wikipedia.org , NPOs are often charities or service organizations; they may be organized as a not-for-profit corporation or as a trust, a cooperative, or they may be purely informal. Sometimes they are also termed foundations, or endowments that have large stock funds. A very similar type of organization termed a supporting organization operates like a foundation, but they are more complicated to administer, they are more tax favored, and the public charities that receive grants from them must have a specially determined relationship.
LocalHood.ca is a national Canadian directory that is in a state of beta release. The site is building out and testing new business categories and onsite functionality before it's official launch which is projected to be sometime in early 2012. When the site officially launches, data sets of location based information from across Canada will be added to populate the directory. The directory will also feature a unique distribution model creating opportunity for local and regional resellers.
"LocalHood" is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca