(PRWEB) October 03, 2011
Terametric and Focus today announced that they will jointly produce and host a monthly, interactive Roundtable series focused on key issues for executives and businesses interested in Social Sales & Marketing.
The first Roundtable in the series will take place on Thursday October 6, at 11 AM PT / 2 PM ET and is entitled "Above the Funnel: Making the Connection Between Social Sales & Marketing and Measurable ROI". This event is free of charge, and attendees can sign up by visiting http://www.focus.com/roundtables/above-funnel-making-connection-between-social-sales-marketin/ and participate by contributing to and sharing questions and answers both prior to and during the event via the Focus Interactive Live Event platform.
These Social Sales & Marketing Roundtables will be moderated by Chris Selland, CMO of Terametric and a Focus.com Expert Advisor, and Wendy Troupe, Founder & CEO of Terametric. “We’re looking forward to extending our partnership with Focus on this interactive Roundtable series,” said Wendy Troupe. “It’s a great opportunity for us to engage with the Focus community on these critical issues.”
Guest panelists for this first roundtable are Dan McDade, President of PointClear LLC, and Tom Scontras, VP of Sales & Marketing at Glance Networks. Panelists selected for future events will include practitioners & thought leaders across Social Sales & Marketing issues.
“How to use the Social channel effectively - and to connect it to key Sales and Marketing initiatives - is among the hottest topics for our community of over 1 million business executives,” says Scott Albro, founder and CEO of Focus. “We’re excited about leveraging our new Interactive Live Event platform on topics of such high interest to our community.”
Terametric develops solutions that apply deep analytic insight to measuring the impact and return on investment (ROI) for marketing activities. Terametric’s solutions provide actionable intelligence to help marketing executives determine which activities have the greatest impact and ROI for their organizations. A free 30-day trial of Terametric’s Optimizer for Twitter platform is available at http://www.terametric.com/TryIt.
Terametric is headquartered in Cambridge, Mass. and is led by a team of experienced technologists and marketers with backgrounds in analytics, financial services, document automation and business intelligence. Visit Terametric’s website at http://www.terametric.com and follow the Terametric Blog and Twitter handle, @terametric, for new insights, daily.
Focus.com is the leading online business professional network that consists of two interconnected groups – a membership base of more than 1 million business professionals and the highly-acclaimed Focus Expert Network, which features more than 5,000 of the most-recognized business and technology experts across every business category. Focus.com is ad-supported and entirely free to join. Within its engaged business community, members interact with each other and Focus experts to make more-informed business decisions.
To become a Focus expert, the Focus.com staff conducts an evaluation of the background and credentials of each candidate in their respective industry. In addition to free access to world-class business advice, Focus.com also offers real-time Q&A, industry research, relevant product and service information and personalized support. For more information, and to register to become a member or Focus expert, please visit http://www.focus.com/.
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