This year's session brings together a new group of email marketing experts who will present successful strategies for automating key email marketing programs, as well as the challenges they overcame and the metrics they achieved as a result.
Redwood City, CA (PRWEB) October 03, 2011
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it will be moderating a panel on event-triggered email marketing at DMA:2011, the Direct Marketing Association's annual conference and exhibition taking place October 1 - 6 at the Boston Convention and Exhibition Center. On Tuesday, October 4, StrongMail's vice president of agency services Chris Marriott will be moderating a panel of leading consumer brands, which include StrongMail customers HauteLook, Joss & Main, StubHub and Turner Classic Movies.
The interactive panel "Ultimate Email Marketing: Big Brands Square Off" is part of The DMA's "Back by Popular Demand" series of audience favorite sessions from previous annual conferences. Originally presented at DMA:2009, Tuesday's session marks three years in a row that the DMA has featured this dynamic and engaging session.
This year's session brings together a new group of email marketing experts who will present successful strategies for automating key email marketing programs, as well as the challenges they overcame and the metrics they achieved as a result. For an interactive twist, once each brand presents their campaign, they will be critiqued by other panelist and audience members to determine who will take away the title of "Ultimate Email Champion."
StrongMail's "Back by Popular Demand" DMA 2011 Session
Title: Ultimate Email Marketing: Big Brands Square Off
Date: Tuesday, Oct. 4
Location: Boston, MA
Chris Marriott, vice president of agency services, StrongMail
DeAnna Guesman, e-commerce manager, Turner Classic Movies
Hayley Osher, director of customer engagement, HauteLook
Kevin Smith, product manager, StubHub, Inc.
Paul Toms, director of marketing, Joss & Main
Event registration information is available at: http://www.dma11.org
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.