Latina Bloggers Celebrate National Hispanic Heritage Month by Launching BlogFrog Community

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New Online Community, Powered by BlogFrog, Seeks to Connect Latina Bloggers with each other and with Household Brand Advertisers

Latina Bloggers Connect

Latina Bloggers Connect is where you come to find out what’s happening and who’s who in the influential Latina blogosphere

In recognition of National Hispanic Heritage Month, Latina Bloggers Connect is teaming with BlogFrog to launch the first social networking community that brings together Latina bloggers, their readers and Fortune 500 brands seeking to create alliances with one of the fastest growing female audiences online.

According the US Census, Hispanic spending is projected to reach $1.2 trillion by 2012. Latinas play a key role in that purchasing behavior which has propelled brand advertisers to eagerly pursue the individuals within Hispanic communities who have a voice and influence on their peers.

Ana Flores, a Houston, Texas native born to parents from El Salvador, recognized this and almost a year ago, in November 2010, she founded Latina Bloggers Connect to give Hispanic women and mom bloggers a powerful and united voice. Interest has grown rapidly and the community, now 300 members strong, is actively creating effective campaigns that speak the same language of their readers while telling stories with passion, brains, substance and assertive influence.

Led by 14 Community Leaders, all well-known and influential Latina bloggers, the new BlogFrog community forum also helps to boost blogging careers forward. For example, Yolanda, author of SassyMamaInLA, leads a StumbleUpon group; Carrie, author of TikiTikiBlog, holds a bi-weekly writing/vlogging prompts; and Yoly, author of Cuponeando and Las Blogueras, has started discussions in Spanish for blogueras to discuss their unique tech preferences.

In addition to professional content, the community is also a place where bloggers can discuss topics relevant to Hispanic women and mothers, such as raising bilingual children, balancing work and family life, photography, fashion, design, beauty, food and recipes, frugal living, giveaways and more.

“Latina Bloggers Connect is where you come to find out what’s happening and who’s who in the influential Latina blogosphere,” said Flores. “The BlogFrog community adds an interactive, social layer to our group of influential Latina bloggers allowing us to collaborate, share and join brand conversations pertinent to Latinos across the nation.”

“Women are the heart of the household in any culture and it’s never been more apparent than in the Latino community in the United States,” said Holly Hamann, co-founder and vice president of marketing at BlogFrog. “Hispanic women are one of the fastest growing demographics online so the Latina Blogger Connect community represents an extremely powerful and influential group of women.”

The community is open and free for all - Hispanic and non-Hispanic, women and men - to join the conversation in Spanish, English or Spanglish. To join the Latina Blogger Connect community please visit:

You can also ‘Like’ Latina Bloggers Connect on Facebook at or follow on Twitter at!/lbconnect.

About BlogFrog
BlogFrog is an online community platform used by bloggers and brands to enable readers to interact with each other, engage in like-minded discussions, and share rich media content. The company’s community and sponsored conversation technology platforms help brand marketers build relationships and trust among women and mom consumers online. BlogFrog is a private company headquartered in Boulder, Colo. Visit or follow @theblogfrog.


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Courtney Walsh
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