Exclusive Concepts, Inc. Advocates Conversion Testing at World’s Leading E-Commerce Conferences

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Leading Massachusetts e-commerce marketing company presents “Top Secret” report analyzing popular e-commerce sites to help them increase conversion rates and grow their revenue.

We wanted to show that conversion testing is a rich science that takes many aspects of a site and a consumer’s purchasing process into account. It’s not simply about the add-to-cart button.

During August and September, Exclusive Concepts, Inc. was a standout attendee at Yahoo! Merchant Summit, eTail Boston, and Shop.org, three conferences that brought online retail organizations and e-commerce specialists together to attend workshops, network, and listen to industry experts speak. Exclusive Concepts stood apart from other e-commerce vendors by demonstrating its unique full-service conversion testing solution.

As one of the few companies that offer an all-encompassing conversion testing service, Exclusive Concepts has pioneered the effort to develop a science that incorporates quantitative and qualitative data. “Conversion optimization is just as much of an art as it is a science. Much like an artist that does many renditions of a painting, we like to have an idea of what works and what doesn’t before we get started, and this can only come from hours of trial-and-error testing,” said Chris Charczuk, Conversion Specialist at Exclusive Concepts.

Years of conversion testing for clients, powered by experts in the field of e-commerce and retail, have given Exclusive Concepts an edge over other e-commerce marketing companies. In order to give conference attendees a sense of the firm’s expertise, the expert conversion specialists at Exclusive Concepts analyzed 25 of the world’s leading e-commerce sites and included them in the free report in order to share insights on how other stores can improve their user’s experience by learning from the mistakes of other stores.

“The ‘Top Secret’ booklet we created was a conversation starter between us and those that weren’t our clients,” said Nik Rajpal, Director of Client Services at Exclusive Concepts. “We wanted to show that conversion testing is a rich science that takes many aspects of a site and a consumer’s purchasing process into account. It’s not simply about the add-to-cart button.”

Exclusive Concepts continues to be the frontrunner in specialized conversion optimization for e-commerce stores and provides other analytics-driven marketing services such as Advanced SEO, Profitable Pay Per Click, and Email Marketing. They plan on attending all three annual conferences again in 2012.

The “Top Secret” reports are available for download free of charge at http://www.exclusiveconcepts.com/TopSecret/. For a free conversion audit, please contact us at http://www.exclusiveconcepts.com/conversionbooster.php.

About Exclusive Concepts, Inc.:

Exclusive Concepts, Inc., based in Burlington, MA, is the leading resource for online stores seeking to convert online shoppers into loyal buyers. The company offers an Advanced SEO service in addition to Site Speed Optimization, an e-commerce-based Profitable PPC Service, Full Service Conversion Testing, and Lifecycle E-Mail Marketing services. For more information, visit http://www.exclusiveconcepts.com, call 888.540.7698, or email Kelly Rose at krose(at)exclusiveconcepts(dot)com.

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