Blackbaud Launches “The Supporter Journey”, a New Book to Help Nonprofits Build and Maintain Relationships

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Complimentary book released today online and at BBCON 2011:Blackbaud’s Conference for Nonprofits

Today’s supporters seek to engage with nonprofits in a new way

Blackbaud, Inc. (NASDAQ: BLKB) today announced the release of a new book, The Supporter Journey, which aims to educate nonprofit organizations on building and maintaining relationships throughout the supporter lifecycle. With chapters by industry leaders and Blackbaud experts, this book is the go-to reference for nonprofits to understand each stage of a supporter’s complete relationship with their organization.

  •     Nonprofit professionals can visit Blackbaud’s website to download a complimentary electronic copy of the book and access the ebook version.

“Today’s supporters seek to engage with nonprofits in a new way,” said Marc Chardon, Blackbaud’s chief executive officer, who co-authored the foreword for the book. “They expect the experience to align around them. They expect nonprofits to know them, to get what they’re about, and to offer them opportunities to steer the somewhat fluid form their journeys will take. If a nonprofit does not support them in creating their own journeys, they’ll move on.”

Authored by five nonprofit experts — Doug Barker, Lawrence Henze, Steve MacLaughlin, Michael Quevli, and Allison Van Diest — The Supporter Journey covers the five key stages in the supporter journey:

1.    Analyze and Identify
2.    Segment and Target
3.    Engage and Communicate
4.    Appreciate and Retain
5.    Measure and Manage

The Supporter Journey is the fifth book of Blackbaud’s Desktop Reference Series. The book series is dedicated to exploring the subjects that matter most to nonprofits. Past books in the series include Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid, Boosting Your Giving Programs through Prospect Research, Creating a Legacy: Building a Planned Giving Program from the Ground Up, and Building Fundraising Momentum in a Recession. Nonprofit professionals can download a free electronic copy or ebook version of The Supporter Journey as well as the other books in the Desktop Reference Series at

About Blackbaud

Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom. For more information, visit

Media Contact
Melanie Mathos
Blackbaud, Inc.
843.216.6200 x3307

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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