(PRWEB UK) 5 October 2011
Brand Learning, the leading international specialist in marketing capability development, has created a new module for its pioneering Brand Learning Academy™. Launching in early October 2011, the Digital Acceleration module has been developed in response to client demand to build capability in the constantly evolving world of digital marketing.
The one-day interactive module gives participants the opportunity to experience the evolving digital environment and to explore how this impacts not just communication, but also insight, brand development, innovation and the customer experience. Participants will also learn how to get the best out of their digital agencies and to truly put digital at the heart of everything they do. The first workshops are now kicking off for a number of in-house company teams.
The Brand Learning Academy™, launched two years ago, is a ‘ready to go’, flexible learning programme designed so that clients can select modules in the order that suits them best. The seven integrated modules cover the essentials of marketing and are ideally suited for businesses looking to introduce a common approach within their teams and build essential skills.
The Academy is suited well to both SMEs and larger companies with their own learning programmes who need ‘plug and play’ development solutions for specific areas. The Brand Learning Academy™ has been recognised by The Marketing Society as a professional learning programme that helps create tangible change.
Andy Bird, co-founder & executive director Brand Learning, comments: “The Brand Learning Academy™ is a way of building strategic marketing capability fast. It has been designed to give marketers the practical knowledge and skills they need so that they can start to change the way they think and work from day one.
“Digital has become so important to every aspect of marketing that we created this new module to help businesses get to grips with the online environment quickly and in the right way. Marketers have a greater appreciation of digital channels now but they need to understand how to leverage digital right across the customer journey for maximum impact.”