“We chose Crossbow Group because of their proven experience developing mea-surably effective campaigns for companies with sophisticated value propositions,” said David Proud, Clean Harbors Vice President of Marketing.
Westport, CT (PRWEB) October 05, 2011
Clean Harbors, which was first on the Boston Globe’s Globe 100 list of the state’s best-performing public companies (Mr. Clean - Boston.com), has selected Crossbow Group to develop and implement a strategic communications plan targeted to one of its key vertical markets. The objective of the integrated plan is to measurably increase awareness and consideration of the com-pany’s growing suite of services and solutions.
“Clean Harbors ensures that companies and organizations in numerous industries operate more safely, efficiently and consistent with regulatory guidelines and re-quirements,” said Jay Bower, Crossbow Group President. “We’re working closely with them to tell their story to customers and prospects who may not understand the full depth and breadth of their service offering.”
“We chose Crossbow Group because of their proven experience developing measurably effective campaigns for companies with sophisticated value propositions,” said David Proud, Clean Harbors Vice President of Marketing. “They developed an integrated 12 month plan that we believe will help exceed our growth objectives for 2011.”
About Clean Harbors
Clean Harbors is the leading provider of environmental, energy and industrial services throughout North America. The Company serves over 50,000 customers, including a majority of the Fortune 500 companies, thousands of smaller private entities and numerous federal, state, provincial and local governmental agencies. Headquartered in Norwell, Massachusetts, Clean Harbors has more than 175 locations, including over 50 waste management facilities, throughout North America in 37 U.S. states, seven Canadian provinces, Mexico and Puerto Rico. The Company also operates international locations in Bulgaria, China, Singapore, Sweden, Thailand and the United Kingdom. For more information, visit http://www.cleanharbors.com.
About Crossbow Group
Crossbow Group is a full-service direct and digital marketing and communications agency with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the disciplines of branding and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Intuit, CIGNA HealthCare, Bloomberg, MetLife, Google and other leading brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower(at)crossbowgroup(dot)com.
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