RTD Mixed Spirit Production Market Research Report Now Available from IBISWorld

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According to industry market research firm IBISWorld, revenue for the RTD Mixed Spirit Production industry is projected to expand rapidly over the next five years as consumer sentiment and spending recover. According to IBISWorld industry analyst, Agata Kaczanowska, “growth will be supported by continued premiumization and a strong cocktail culture”. Demand from bars and nightclubs is also expected to recover significantly as business picks up and bartenders look to products that increase volume sales, such as ready-to-pour cocktails. The ready-to-pour product segment accounts for about 45% of industry sales. The IBISWorld report forecasts that revenue will increase to $839.3 million by 2016, which is an average annual growth rate of 3.2%. For this reason, IBISWorld has expanded its industry research report collection to include RTD Mixed Spirit Production.

IBISWorld Market Research

IBISWorld Market Research

IBISWorld has expanded its industry research report collection to include RTD Mixed Spirit Production and other industries within the food and beverages sector

Companies in the RTD Mixed Spirit Production industry are focusing on innovation, as consumers consider cheaper substitutes and input prices shoot up. Firms are expected to expand their product lines and increase their marketing spend in order to draw in new consumers. In 2011, IBISWorld anticipates revenue to recover by 2.6% to $715.6 million. Meanwhile, industry profit has been boosted by significant price increases and the exit of weaker players during the recession.

A weak US dollar has contributed to healthy trade growth. It has also discouraged off-shoring or outsourcing to foreign companies by diminishing the difference in the relative costs of production abroad. Imports are estimated to total $37 million, making up just 5.4% of US demand in 2011. Meanwhile, exports are expected to have increased at an average annualized rate of 3.5% in the five years to end-2011 to total $65.9 million. With the US dollar projected to remain weak compared with other currencies, exports are forecast to grow at an annualized 11.7% in the five years to 2016 to $114.7 million. In particular, sales of RTD cocktails to growing consumers in nearby Mexico and Canada will likely drive this growth.

Niche markets abroad and at home are projected to generate industry growth in the five years. Companies will increasingly focus on marketing healthy products. This trend has been signaled by major player Mike's Hard Lemonade Company and beverage behemoth Fortune Brands' entry into the industry through its purchase of Skinnygirl Spirits. Mike's new product includes all-natural ingredients, and Skinnygirl emphasizes low carbohydrates, which will be two trends to watch for in the coming years. IBISWorld projects that increasing consumer spending will also contribute to 3.2% annualized revenue growth in the five years to 2016, to total $839.3 million.

For more information, download the full report from IBISWorld on the RTD Mixed Spirits Production industry

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This industry manufactures pre-mixed alcoholic cocktails. While revenue includes multi-serving bottles of RTD cocktails, it excludes non-alcoholic drink mixers. This industry also excludes RTD flavored beers and RTD wine-based drinks.

Industry Products
Ready-to-pour beverages
Margarita-flavored RTD beverages
Mojito-flavored RTD beverages
Citrus-flavored RTD beverages
Long Island-flavored RTD beverages

Industry Activities
Producing pre-mixed alcoholic cocktails
Bottling pre-mixed alcoholic cocktails

RTD Mixed Spirit Production Industry Report Key Topics

Industry at a Glance

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets
Supply Chain
Products & Services
Major Markets

Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions
Capital Intensity

Key Statistics
Industry Data
Annual Change
Key Ratios

Jargon & Glossary

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.


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Savannah Haspel
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