Pearle Vision Selects Balihoo for Local Marketing Automation

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Franchise First philosophy delivers industry-leading local marketing solution to franchisees.

Pearle Vision

Pearle Vision

"Balihoo’s Local Marketing Automation solution enables our franchisees to leverage the heritage of the Pearle Vision brand, customize marketing to meet their unique needs, and successfully engage with patients in their local markets.”
- Pearle Vision

Pearle Vision (http://www.pearlevision.com), North America’s largest optical franchise, has selected Balihoo (http://www.balihoo.com), the premier provider of Local Marketing Automation technology and services to national brands, to strengthen their marketing support for franchisees.

“Strong local marketing is essential for franchisee success,” said Alexis McLaughlin, Marketing Director—Pearle Vision at Luxottica Retail. “As part of our Franchise First philosophy, we are committed to providing our franchisees with a solution where they can focus on patient and customer care and let us take care of the rest. Balihoo’s Local Marketing Automation solution enables our franchisees to leverage the heritage of the Pearle Vision brand, customize marketing to meet their unique needs, and successfully engage with patients in their local markets.”

Pearle Vision will be implementing Balihoo’s Local Website solution across all franchisee-owned stores in their network. For the national brand, they expect this solution will help deliver a consistent brand image across all geographies and significantly decrease the administrative workload associated with their current solution. For the local stores, the solution gives them the ability to quickly and easily update their local content in real time within the context of a SEO-optimized microsite and customer friendly navigation.

“Balihoo is delighted to help Pearle Vision extend their national marketing to the local level and enhance their support of franchisees and corporate stores. By combining the critical elements of local marketing, Pearle Vision’s local stores will execute sophisticated campaigns and expand their brand awareness in hundreds of markets,” said Pete Gombert, Balihoo’s CEO. “Given the complexity of the local marketing landscape and the opportunity for geographic customization, local marketing automation is a key enabler for local marketing success.”

To learn more about Pearle Vision franchise opportunities, check out pearlevisionfranchise.com or download the Franchise Opportunity Kit. To learn how Balihoo’s Local Marketing Automation Solution can help companies translate national strategies into local execution download Balihoo’s latest whitepaper, The Local Web: The Linchpin to Successful Local Marketing.

Pearle Vision is wholly owned by Luxottica Group S.p.A.
Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe and a strong and well balanced brand portfolio. Luxottica's key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In addition to a global wholesale network covering 130 countries, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Australasia, LensCrafters in Greater China, GMO in Latin America and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based manufacturing plants, two wholly-owned plants in China and a sports sunglass production facility in the U.S. In 2010, Luxottica Group posted consolidated net sales of approximately EUR5.8 billion. Additional information on the Group is available at http://www.luxottica.com.

About Balihoo
Balihoo is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase.

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Susan Tormollen
Balihoo
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