SafeAuto Insurance Wants to See if You Can 'Do the Jingle'

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Leading Minimum Coverage Direct-to-Consumer Insurance Provider Holds Contest Where Budding Singers Can Upload Potential Jingles Online through November 30th, 2011

SafeAuto Insurance Company, a leading direct-to-consumer insurance company providing state minimum coverage in 16 states, is looking for its next big advertising star. Through November 30, 2011, SafeAuto is asking talented singers or groups to perform a fresh, new version of their famous SafeAuto jingle in 60 seconds or less. Entrants can submit their videos online at http://www.SafeAuto.com/DoTheJingle for the chance to win a $5,000 advertising contract.

Now in its fourth year, SafeAuto’s “Do the Jingle” contest has a history of finding innovative talent to promote the SafeAuto Insurance brand and the company’s memorable 1-800-SAFEAUTO phone number. The winner(s) will be awarded a $5,000 advertising contract with the company and appear in a marketing campaign to promote the brand – top five runners-up will also receive prizes.

Talented singing stars are encouraged to upload their own original video version of the jingle at http://www.SafeAuto.com/DoTheJingle from October 1, 2011 through November 30, 2011 – one entry per person or group. After the submission deadline, the official voting period of the contest begins January 2, 2012 – where visitors to the SafeAuto “Do the Jingle” website may vote for their favorite jingle.

“This has become a major digital event as more and more people get caught up in the fun. Last year, in fact, we had more than a million votes before it was all over,” said President Jon Diamond, adding, “The best part is, our fans have fun, and we get a great advertising jingle that has a lot of passion and heart.”

Previous winners have included unique, over-the-top web sensations such as Portia Allen, aka Lady Rerun, whose commercial can be viewed at http://youtu.be/Dcg9Gj1bsMM. SafeAuto encourages entrants to be creative and think outside of the box – using energy, cutting edge style and lots of creativity. Because, after all, potential stardom and $5,000 hang in the balance.

Be sure to stay tuned to SafeAuto’s Official Facebook Page for contest updates:
http://www.facebook.com/SafeAutoInsuranceCompany

Have questions about the contest? E-mail us at dtj(at)dothejingle(dot)com.

CONTEST INFORMATION, RULES AND GUIDELINES:
http://www.SafeAuto.com/DoTheJingle/AboutTheContest

ABOUT SAFE AUTO INSURANCE COMPANY:
SafeAuto Insurance Company, founded in 1993, is a leading state-minimum property and casualty insurance carrier. Headquartered in Columbus, Ohio, the company provides coverage to automobile drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Texas, Virginia and Kansas. SafeAuto also operates four regional call centers. A direct-to-consumer car insurance company, the mission of SafeAuto Insurance is to “keep you legal for less” – which means helping motorists obtain high quality yet inexpensive coverage. For more information and a car insurance quote, visit http://www.SafeAuto.com.

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Doug Mason
SafeAuto
(614) 944-7068
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