Motives® by Loren Ridinger Goes Pink for Breast Cancer Awareness Month

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Special Online Promotion during the Month of October

Loren Ridinger, Market America ( and SHOP.COM’s (http://www.SHOP.COM) Senior Vice President, announced today that Motives® by Loren Ridinger will offer a special online promotion to benefit those affected by breast cancer. The vital goal is to inspire women all over the world to perform regular breast self-exams and routine mammograms, which increase the chance of early cancer detection.

This campaign will feature two of the newest and best selling pink Motives lipsticks; Motives® Collagen Core Lipstick in “Inspired” and Motives® Mineral Lipstick in “Brilliant.” Motives® will donate $1.00 for every unit sold from October 5 – October 31. “Breast Cancer Awareness Month is about many things; remembering friends and family, promoting the importance of early detection, helping to raise funds for research and treatment, and standing in support of those affected by the disease,” said Loren Ridinger.“ “I am excited that Motives can be a part of the global effort to encourage and empower women and ultimately find a cure for this horrible disease.”

Be Inspired with Motives® Mineral Collagen Core Lipstick
Inspired is a vibrant pearlized sheer pink lipstick. Motives® Mineral Collagen Core Lipstick helps softens your lips to enhance fullness and volume, by utilizing a hydrolyzed collagen core reducing the appearance of fine lines and wrinkles. The combination of the natural ingredients such as Aloe Vera extract, Shea butter and Sweet almond oil provide moisture and suppleness. No need for layers upon layers of lip product; Motives® Mineral Collagen Core Lipstick is a multifunctional lipstick that gives you color and collagen in one, for beautiful softer looking lips.

The Collagen Core Lipstick in “Inspired” retails for $22.50 and is available for purchase at and;

Be Brilliant with Motives Mineral Lipstick
Brilliant is a rose translucent pink. Motives® Mineral Lipstick glides on silky-smooth as it conditions and protects the lips with vitamin E. This paraben-free formula helps to inhibit moisture loss for naturally soft kissable lips. Pamper your lips with Motives® Mineral Lipstick in Brilliant.

Motives® Mineral Lipstick in Brilliant retails for $15.75 and is available for purchase at and

Market America/SHOP.COM will also bring about awareness to the fight against breast cancer by celebrating the victories of three Market America/SHOP.COM Shop Consultants and one Market America Employee; all of whom are breast cancer survivors. These remarkable women will share their stories of how they battled and defeated breast cancer and will be featured in the company’s monthly magazine, PowerLine. These ladies will receive a day of pampering, starting with a first-class makeover by celebrity make-up artist; Claudia Betancur, professional hair styling by Marlene Fonticiella; of the illustrious Oribe salon, and a glamorous photo and video shoot. This will truly be a celebration of the beauty of life and the courage of all those battling breast cancer.

In addition to the two Motives® lipsticks, Market America/SHOP.COM is donating $2.00 for each bottle of Isotonix OPC-3® Beauty Blend purchased during the same time period. Isotonix Beauty Blend is an advanced nutraceutical scientifically formulated to help reduce the appearance of fine lines and wrinkles, support a healthy complexion and keep your skin looking young and firm.

Isotonix OPC-3® Beauty Blend retails for $69.95 and is available for purchase at and
Motives® by Loren Ridinger, through revolutionary cutting edge technology is a world leader in the customized cosmetics industry. Motives® is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives® by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of Independent Motives Consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information visit and Creator Loren Ridinger’s blog, My Fashion Cents at and Loren’s World, a lifestyle and empowerment website at

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than three million customers and 180,000 Shop Consultants worldwide, the company has generated over $3.8 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO JR Ridinger and employs over 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, Philippines and United Kingdom. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at, (

SHOP MA, Inc. runs the comparison shopping engine, SHOP.COM, designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of our patented OneCart®, along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion, a comprehensive directory of online and brick-and-mortar stores, and The Shopping Vine (, a shopping blog network. For more information, please visit (

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Kay Stone


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