JPL Announces Strategic Alliance with PR Firm Abel Communications

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Abel Opens Central Pa. Office Within JPL to Deliver Media Relations, Social Media, and Content Development Services

“We selected Abel because the firm brings a fresh, progressive approach to PR that combines traditional tactics with social media and content development, leveraging the latest in emerging technologies."
- Bill Kobel, JPL

JPL today announced a new strategic alliance with Abel Communications, adding public relations services to its portfolio of integrated communications capabilities. As part of the agreement, Abel will expand by opening a new Harrisburg office within JPL, offering services including media relations, social media, and content development.

The firms have collaborated for more than a year on integrated programs for mutual clients and view the official partnership as a natural evolution. By working together more closely and fluidly, JPL and Abel can offer clients the full range of brand building services, all under one roof.

“We selected Abel because the firm brings a fresh, progressive approach to PR that combines traditional tactics with social media and content development, leveraging the latest in emerging technologies,” said Bill Kobel, vice president of strategy and integrated programs at JPL. “For clients, we can now deliver fully integrated programs while removing the cost and hassle of dealing with multiple agencies.”

Abel’s capabilities complement JPL’s expertise in branding and marketing, web development, video production, learning solutions, and meetings and events services.

“The opportunity to partner with JPL is very exciting because of the firm’s depth, talent, and strong reputation for outstanding creative work,” said Abel Communications President Greg Abel. “Together we can help clients navigate this fast-changing communications landscape and deliver the right mix of strategy and tactics.”

Specifically, JPL and Abel plan to help clients integrate media relations, content development, and social media programs into their current and future marketing programs. The firms recently began working together to support Conrad Siegel Actuaries, one of the largest employee benefits firms in Pennsylvania.

Added Kobel, “This alliance is great for our companies, but most importantly, it will add tremendous value for our clients. JPL and Abel Communications are both motivated by the same fundamental goals, to move our clients’ brands forward and help them grow.”

To view a discussion about the JPL-Abel alliance, please check out the JPL YouTube channel.

About JPL
JPL is a strategic, integrated communications company. Based in Harrisburg, Pennsylvania, the company’s team members help businesses and organizations with their branding and marketing, web development, video production, learning solutions, and meetings and events. In business since 1989, JPL has diverse clients including: The Hershey Company, Harsco, Giant Food Stores and the Commonwealth of Pennsylvania. For more information, please visit http://www.jplcreative.com.

About Abel Communications
Abel Communications is a results-driven public relations firm that helps companies and organizations reach their most important and influential audiences. We offer a range of services including strategic communications planning, social media, media relations, copy writing, and media training. By working collaboratively with clients and putting our journalism background and instincts to work, we help businesses generate buzz for their brand and leads for their products and services. For more information, please visit http://www.abelcommunications.com.

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Susan Cort
JPL
(717) 901-4123
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Greg Abel
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