"I’m really thrilled with the way the forum has shaped up, and that we’ve managed to bring such a cross section of the ecosystem together under one roof", Naomi Hands, Vice President, TheWhereBusiness
(PRWEB) October 06, 2011
The attendee list for the Location and Navigation Summit conference and exhibition has just been announced. 200 senior-level location and navigation executives are meeting in San Jose (on October 18-19) to analyse winning business strategies, discuss the converging markets and tackle business strategies for 2012.
With the convergence of both the Location and Navigation markets, opportunities are arising within local search, reach and relevancy, alongside advertising and social location. These topics are all underplayed by the demand of the consumer, and what the end-user wants. Whether the automotive and LBS service providers are managing to live up to the high expectations of the consumer is another issue which clearly needs addressing.
The Location and Navigation Summit has been created to provide a much needed forum to address these challenges.
Naomi Hands, TheWhereBusiness’ VP North America & Europe, commented: ‘I’m really thrilled with the way the forum has shaped up, and that we’ve managed to bring such a cross section of the ecosystem together under one roof. Not only this but with case studies from global brands, we’re finally going to hear what is working and what isn’t.’
Additions to the speaker line-up include the likes of Head of Product and Engineering for eBay Local, Senior Advanced Technology Engineer for BMW, Product Management Lead, Local Mobile Advertising, at Google, and MTV Networks’ Senior Director, Business Development, International Digital Media.
These industry trailblazers will join the likes of Apple, General Motors, Delphi, Sprint, Tasti D-Lite, Placecast, JiWire, OMD, Mastercard, RIM, Panasonic, Nokia, Georillas, T-Mobile, Palm, CSR, Sony Ericsson, Trimble Outdoors, Urban Mapping, Factual, Yahoo! and many more.
The event has also attracted sponsors from some of the biggest names in the industry. TomTom are confirmed as Gold Sponsor of the event, as well as deCarta (local search sponsor), Localeze (Co-Sponsor) and an array of exhibitors.
Naomi Hands also commented ‘With such support from associations such as the Mobile Marketing Association, Wireless Communications Alliance, the Location Forum, and Location Based Marketing Association, we really do have full industry backing for this event.’
VP North America & Europe
TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geoweb, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.
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