LoyaltyPlus™ Dramatically Improves Profitability of Loyalty Programs

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New Segmentation Product Helps Companies Monetize Their Loyalty Programs

In an effort to retain and grow customer relationships, companies are emphasizing loyalty programs like never before. Customer contact information and transactional information is being collected at a staggering pace, giving valuable insight that can be used for better decision-making. However, many companies are struggling to monetize and track the success of their loyalty programs. The key question being asked at the C-level is, how do you know the impact of your loyalty program versus your results if you didn’t have one? In one word, what is the incrementality, or the incremental gain, that your investment in a loyalty program is giving you over not having one?

To answer these questions, Altair Customer Intelligence is introducing LoyaltyPlus™. LoyaltyPlus™ is a product that helps companies segment their customers, apply analytics, develop retention and growth strategies, and measure the incrementality of loyalty programs for restaurants, retailers, travel, and financial services providers. LoyaltyPlus™ is the first integrated suite of tools that uses sophisticated data hygiene and collection tools, and advanced analytics, with a very user-friendly business intelligence dashboard to help companies see their results in real time. On average, loyalty programs have improved customer retention two-fold, raised share of wallet by 64% and increased profitability by 184% with LoyaltyPlus™.

“For several years, we have used our data, marketing and analytical expertise to help our customers solve their toughest marketing challenges,” said David Hadaway, CEO of Altair. “LoyaltyPlus™ is a natural extension that will help our customers to improve the profitability of their loyalty programs.”

According to Altair’s President of Analytical Services, Steve Collins, “We have developed behavioral models using customer data, in conjunction with external data, to predict what customers are most likely to increase their purchases and what offers will be most successful at enticing them.”

Altair will be introducing LoyaltyPlus™ at the Loyalty 360 Engagement Expo (http://www.engagementexpo.com/) on November 6th.

Altair Customer Intelligence
Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an industry leader specializing in helping companies to grow wallet share with existing customers, retain their best customers and find new profitable customers. We are a knowledge-based company that converges a strong analytical aptitude with superior marketing expertise to provide cutting-edge direct, digital and social marketing solutions. We specialize in providing marketing analytics, strategy, measurement, and reporting for the mortgage, automotive, financial, insurance, healthcare and home services industries.

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Chris Conlee
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