Zynga, TripAdvisor, HP, Red Cross to Headline Sentiment Analysis Symposium November 9, 2011, in San Francisco

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Third Symposium Highlights Role Sentiment Plays in Social and Media Measurement, Customer Experience, and Market Research

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Speakers from Zynga, TripAdvisor, HP, Amazon, and the Red Cross will be featured at the upcoming Sentiment Analysis Symposium (http://sentimentsymposium.com) November 9 in San Francisco at the Bently Reserve. The conference will spotlight critical business needs related to customer experience, marketing, and social-media analytics as well as technologies and trends.

According to Event Chairman Seth Grimes, "The Sentiment Analysis Symposium is the only event that focuses on creating business advantage from customer and influencer opinions and attitude. Whether you're pulling customer and market sentiment from blogs, tweets, or online reviews -- or you're analyzing surveys or other enterprise feedback -- the symposium will provide a rich opportunity to learn from, and network with, experts and peers."

Early symposium attendee registrations represent Apple, Facebook, Adobe, Hearst, Splunk, Wells Fargo, Deloitte, evolve24, HP, and other organizations with significant customer and market-facing operations.

John Kelley of TripAdvisor will speak about use of sentiment and opinion to improve the hotel-selection process. Banajsheh Ghassemi of the American Red Cross and Chris Jones of Zynga will discuss the role customer and market sentiment plays in marketing and customer relationship initiatives. Sharon Chiarella, VP for Amazon Mechanical Turk, will address crowd-sourced sentiment analysis.

The November 9 event is designed for executives, strategists, business analysts, and staff working in marketing, finance, social media, customer service and support, quality, and online commerce. Those new to sentiment analysis may want to register and attend the optional half-day Practical Sentiment Analysis tutorial taught by Stanford University Professor Christopher Potts, which precedes the symposium, on November 8, 2011.

Please visit http://sentimentsymposium.com for additional information.

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Rebecca Metz
Metz Communications
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