This gorgeous candle offers consumers the opportunity to purchase festive holiday gifts for family, friends, and colleagues that will make a real difference in the lives of people affected by the HIV/AIDS epidemic.
New York, NY (PRWEB) October 05, 2011
NEST Fragrances, the leading luxury home fragrance manufacturer, announces the introduction of Sir Elton John’s Holiday to benefit the Elton John AIDS Foundation, one of the world's leading nonprofit HIV/AIDS organizations supporting innovative HIV prevention programs. The Sir Elton John’s Holiday charitable candle and boxed votive set will debut at Bergdorf Goodman, Neiman Marcus and specialty stores nationwide beginning in mid-October.
“Elton John loves candles…he is a true home fragrance aficionado,” said Laura Slatkin, founder and CEO of NEST Fragrances. “When I launched my first company with my husband in 1992, Elton quickly became a Slatkin & Co. devotee. One day, we closed our shop so Elton could investigate and enjoy our fragrances in privacy; ever since that day, we have become good friends. We later came up with the idea of combining Elton’s passion for candles and his dedication to helping those affected by AIDS, and we began a decade-long plus tradition of launching home fragrance collections to support the Elton John AIDS Foundation.”
“Having the opportunity to work with Laura again to produce a stunning candle that will benefit my Foundation has been both rewarding and a great deal of fun,” said Sir Elton John, Academy Award- and Grammy Award-winning recording artist and founder of the Elton John AIDS Foundation. “I love scented candles and enjoy incorporating them into the décor for all my homes. This particular candle is very special. It not only looks gorgeous and smells sensational, but it will also offer consumers the opportunity to purchase festive holiday gifts for family, friends, and colleagues that will make a real difference in the lives of people affected by the HIV/AIDS epidemic.”
The source of inspiration for the unique and unexpected design on the Sir Elton John’s Holiday candle packaging and glass is based on an etching of a coat of arms crest belonging to a noble family that lived in Luxembourg during the 1800s. The design underwent creative modification with the inclusion of gold, red, and green seasonal holiday foliage drawn into the artwork. Bernard Maisner, an internationally renowned calligrapher, fine stationer and artist, added and blended in custom-made, hand-written calligraphic lettering in both a gothic style from the medieval era and an italic humanist script from the Renaissance period. The artwork similarly blends old and new in a playful and light manner, featuring majestic gold crowns and gothic calligraphy.
“When Bernard Maisner came to my office to discuss his design work, I took one look at his portfolio and said, ‘You must do something special for my friend, Elton John,’” continued Slatkin. “Maisner’s work is so steeped in the tradition of royal engravings it was a natural fit. It was Elton’s idea to add the deep aubergine color to the candle glass, which took the collection to a whole new level of sophistication.”
Featuring a delightfully festive fragrance blend of evergreen and balsam fir needles combined with rich woods and a sparkling citrus accord, Sir Elton John’s Holiday is available in an 8.1 oz. candle for $38 (SRP) and a six-pack boxed votive set for $54 (SRP). A portion of the proceeds from the sales of Sir Elton John’s Holiday will benefit the Elton John AIDS Foundation.
To obtain product samples and high-resolution images, please contact Tim Rossi (contact information above).
About NEST Fragrances
Founded and owned by Laura Slatkin, NEST Fragrances (NEST) is a specialized home fragrance company that emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. Laura has a long-standing reputation as a leader in the home fragrance industry and is well-known for her luxurious scented candles, room sprays, diffusers and other essentials for rooms and environments. NEST’s client list currently includes more than 70 prestige companies in the fashion, beauty and home fragrance industries – all of whom turned to NEST to develop their own exclusive line of home fragrance products. In 2008, Laura launched her own home fragrance collection, NEST Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. NEST draws on decades of experience in the home fragrance industry with a special expertise in designing, developing, producing, distributing and marketing home fragrance collections that capture each client’s unique brand image and style. For more information, visit http://www.nestfragrances.com. NEST can also be found on facebook and Twitter.
About the Elton John AIDS Foundation
The Elton John AIDS Foundation (EJAF) was established in the United States in 1992 and in the United Kingdom in 1993 by Sir Elton John. Together, both entities have raised more than $225 million for worthy programs in 55 countries around the globe since inception. Today, EJAF is one of the world's leading nonprofit HIV/AIDS organizations supporting innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct care and support services for people living with HIV/AIDS. The U.S. organization’s current grant-making priorities target HIV prevention programs throughout the United States, the Americas, and the Caribbean; HIV prevention and care services for highly marginalized and vulnerable populations; and HIV/AIDS prevention education and the promotion of sexual health for adolescents. For more information, please visit http://www.ejaf.org.