This is not another ‘Pre-mover’ or MLS Listings list. It is a set of unique targeting, messaging and incubation capabilities brought together to cost effectively build relationships with these movers throughout this important life event.
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Boston, MA (PRWEB) October 05, 2011
Intellidyn Corporation announces Intelli-MOVE™, an innovative service to target and incubate pre-movers and post-movers during one of their highest-volume purchasing periods. Intelli-MOVE enables marketers of home goods and services to identify pre-movers early in their decision process and uninvasively create a dialogue with them specific to their individual needs before, during and after they move. Predictive analytics identify these consumers, behavioral models rank their likelihood to respond and purchase, data mining uncovers their personal situation and needs, then on and offline relevant communications establish a two-way dialogue between the marketer and their target buyer. This is accomplished as an end-to-end solution for marketers integrating their brand, marketing collateral and value propositions in a program to incubate pre-movers.
Driven by complex variables across behavioral, property and local market intelligence, potential home buyers are assigned unique scores of their likelihood to move and purchase a home in the next three to twelve months. Demand models for specific home goods and services are applied across those consumers most likely to move ranking their likelihood to respond and purchase to specific offers. A comprehensive profile of demographic, credit and buying behavior is assembled. This profile drives individual messages to each person, relevant to their needs. This unique level of personalization initiates a two-way dialogue with the target home buyer over time. When they are ready to purchase, the relationships created by marketers employing these tactics assures a higher rate of new customers.
Intellidyn founder and CEO, Peter Harvey, said, “This is not another ‘Pre-mover’ or MLS Listings list. It is a set of unique targeting, messaging and incubation capabilities brought together to cost effectively build relationships with these movers throughout this important life event. It is these relationships that drive business to goods and services marketers who deploy these advanced marketing tactics. The cost to deploy these capabilities is now extremely attractive. The “secret sauce” within these new tactics is in understanding each buyer’s situation and uninvasively incubating them Before, During and After their move.” Visit Intelli-MOVE to see these performance levels.
Intellidyn delivers integrated marketing services as end-to-end ROI-driven solutions to fit specific marketing needs, including:
- Market Opportunity quantification and strategy development
- Hosted Marketing Database Services, enabling access to unique on and offline behavioral data
- Advanced analytics
- Digital Multi-channel Campaign design/execution
- Personalized Incubation Marketing
- 24x7 Performance Reporting
Intellidyn’s strategic expertise, marketing solutions, breadth of experience from data to campaign design and execution, and its accountability for results separate it from the herd of data brokers and agencies.
For more information and access to Intelli-MOVE case studies, call Intellidyn at: 866-773-5756, ext. 100, email sales(at)intellidyn(dot)com, or visit http://www.intellidyn.com.
Founded in 1998, after 20 years of fortune 50 database marketing experience, Intellidyn has compiled the most current transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data, analytic services, marketing and strategic services across all channels. Sophisticated marketers utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit http://www.intellidyn.com.
Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.