Speed Reader: the Fast Penetration of e-Readers Will Stimulate Demand for e-Books - So Says a new Study from IBISWorld

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From 2011 to 2016, the E-Book Publishing industry's revenue is projected to increase by an average annual rate of 16.5% to total $6.5 billion. This growth rate includes a 34.9% expansion in 2012 alone. However, while this percentage indicates strong growth, revenue is not projected to grow as fast as the previous five years, according to a new report from industry market research firm IBISWorld. Industry analyst Agata Kaczanowska says, “e-readers and e-books markets are becoming saturated. Many e-readers have already been introduced into the market at a variety of price points, and most contemporary books have been published in digital form. Revenue growth will result from higher disposable income and the increase in the number of consumers in higher education. Moreover, debates over pricing and heightened competition from free e-book providers and libraries will slightly offset some growth.”

IBISWorld Market Research

IBISWorld Market Research

E-book publishing industry revenue has soared over the last five years with the debut of dedicated mobile reading devices for e-books called e-readers. During this time, internet access boomed, disposable income increased and more Americans enrolled in higher education. These factors influence consumer access to e-content and affordability, which, in turn, affects demand for e-books. In the five years to end-2011, revenue is expected to have grown by an average of 127.7% per year to $3.0 billion. Profit has also expanded as digital formatting of books has become more streamlined, increasing the industry's efficiency.

While this new industry has flourished, firms have faced hurdles with consumers accessing free e-books and publishers disagreeing with retailers about e-book pricing. Major e-book publishers examined in this report include: Pearson PLC, Bertelsmann AG, News Corporation and Scholastic Corporation

Along with industry revenue growth, employment is forecast to grow by an average annual rate of 0.5% per year from 2011 to 2016 to 93,307 workers. Changing books into digital formats is becoming more streamlined, so firms only need new workers when technology shifts. However, new publishing firms are expected to start up as technology costs decline and demand soars. These players will likely focus on niche audiences or genres, such as professional e-books or children's books.

For more information, download the full report from IBISWorld on the http://www.ibisworld.com/industry/e-book-publishing.html

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The E-Book Publishing industry designs books that are already in print for a digital format, and discovers, edits and designs books that are published exclusively in digital formats.

Industry Products

Fiction e-books
Non-fiction e-books
Educational e-books
Other e-books

E-Book Publishing Industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets
Supply Chain
Products & Services
Major Markets

Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions
Capital Intensity

Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.


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Savannah Haspel
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