House of Brides Premieres New Dating Website,

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House of Brides partners with the dating website to reach its majority demographic of single females, ages 22 – 34. The purpose is to further develop consumer loyalty to the company’s website.

House of Brides partnership with

House of Brides partnership with

Industry Consultant Dale Buziecki states, “ is free to its members. They don’t have to pay for features, which connect members on the website.”

House of’s primary demographic is females, ages 22 – 34 years old, with no children and have completed some college coursework. Out of these consumers, 50% of them are single. Concurrently, 85% of online sales are bridesmaid dresses. The company’s marketing team is working to appeal to this specific demographic with a broad focus on products, features and services. The team’s first endevor is online dating and now partners with launched in 2011 and was selected because of several key features that make the dating site uniquely different from its competitors. The first and most important is membership is free. Its competitor,, was initially free but started to charge in 2009 for premium memberships, which allow for greater use of the site’s features. Other popular dating websites such as and charge users to join and connect to matches. Paid memberships give consumers acces to the site’s services and to contact other members. believes that since love is free, so should the world of online dating. Industry Consultant Dale Buziecki states, “ is free to its members. They don’t have to pay for features, which connect members on the website.”

Additionally, the website offers the ability to upload music for members to express their mood and personality. This allows a more personable insight for interested parties.

Users can comment and rate their favorite music tracks in a MP3 format. Users can also listen to their favortite music by embedding codes from popular music share resources such as

Another component of the dating website is the games. The site provides single and multiplayer games. Online Poker, Dominoes and Pool games are among several the site feels will make members stick to the site, and inevitably recommend it to their friends.

Furthermore, the website has a virtual gift shop. This gives users the opportunity to send a wide selection of graphic gifts to other site members. Members can buy and earn user points or credits onsite to spend in the virtual gift shop or other site services like sending and reading messages, initiating IM sessions and more.

One of the most popular features is the event planning. This exclusive attribute lets members submit events for singles with a description and photos. The event planning is similar to the Facebook Events feature. Users can invite other members to an upcoming singles event through the site. This allows for fast and easy invites.

Additional elements of the dating website include photo galleries, videos, blogs and forums, all member created and populated.

House of Brides feels the presence of on their website will benefit both sites. The dating site will reach the company’s strong single female demographic. House of Brides will likewise provide these consumers another aspect of their shopping experience, which creates consumer loyalty. The marketing team continues to look for other products and services to attract this same demographic and increase their online shopping.

To browse and join, visit and click the banner on the Home page.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.

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