Gold'n Plump® Brand Challenges Consumers to Win Gold'n Chicken Grand Prize of $10,000 in Gold

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Prizes and coupons will be given away now through Dec. 11

Go to http://www.GoldnChickenChallenge.com for more chicken recipes!

Rocky's tasty tailgating recipe - "Champion Pulled Chicken Sandwiches"

The Gold'n Chicken Challenge is a fun and family-friendly contest that makes everyone a winner. All participants will save money with the on-pack coupon, and they'll gain access to flavorsome Gold'n Plump recipes.

Gold’n Plump® brand wants to make your love for chicken as good as gold with its Gold’n Chicken Challenge, a consumer promotion worth $10,000 in gold. October 3 through December 11, 2011, consumers will find a promotional code on specially marked Gold’n Plump packages. Each code offers an entry for the Gold’n Chicken grand prize and an opportunity to unlock weekly recipes, "chickenalities" and prizes.

Over the next 10 weeks, five random winners will unlock the Gold’n Chicken and earn the weekly prize, such as a Weber® One-Touch Charcoal Grill, Delsey® Luggage set, $250 Party City® gift card, KitchenAid® Mixer, Breville® Juicer or Toaster Oven, Amazon Kindle®, Nikon® camera or other themed giveaways. If consumers do not have the weekly winning code, they may still win the grand prize, since each code entered online goes into the grand prize drawing. The grand prize winner of the $10,000 in real gold will be randomly drawn at the end of the promotion in December 2011.

"The Gold'n Chicken Challenge is a fun and family-friendly contest that makes everyone a winner. All participants will save money with the on-pack coupon, and they'll gain access to flavorsome Gold'n Plump recipes that vary based on the weekly chickenalities," said Rory Bidinger, Gold'n Plump brand advocacy & marketing manager.

Shoppers are encouraged to select their favorite Gold'n Plump product with the Gold’n Chicken Challenge sticker each week. Upon entering the code, sweepstakes participants will unlock new weekly "chickenality" characters, such as Rocky the Gameday Chicken and Kate the Healthy Chicken. Each of the "chickenalities" delivers a chicken recipe tailored to their chicken personality. Free Gold'n Chicken Challenge recipes are wholesome, delicious and crafted by Gold'n Plump culinary experts.

Promotional codes can be submitted at http://www.goldnchickenchallenge.com.

About the Gold'n Plump® Brand and GNP Company™
The Gold’n Plump brand is distributed by GNP Company (formerly known as Gold’n Plump Poultry), based in St. Cloud, Minn. since 1926. GNP Company is a family-owned provider of premium chicken products to retail, deli and foodservice customers throughout the Midwest and in other parts of the country under both the Gold’n Plump® and Just BARE® brands. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. For more information on its full line of poultry products, as well as innovative recipes, general cooking and safe handling tips and nutrition information, visit goldnplump.com and justbarechicken.com.

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Lexann Reischl
GNP Company
320-240-6290
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Christina Milanowski
Maccabee Public Relations for Gold'n Plump
612-337-0087
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