Chem-Trend Launches New Website to Effectively Guide Visitors to Specialized, Relevant Content

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Enhanced features on chemtrend.com make it easier for visitors to find solutions to molding challenges

Chem-Trend today announced a new, more navigable website that offers content-rich information about the solutions and products it provides for the unique challenges in molding and casting operations. The website, chemtrend.com, demonstrates the company’s innovative vision and commitment to understanding its customers’ processes and the ability to troubleshoot problems, often before the problem occurs.

“Our new website will greatly improve the digital experience our customers and prospective customers have with our brand,” said Devanir Moraes, Chem-Trend president and CEO. “Our solutions and products are developed with the goals of helping our customers produce higher quality parts while improving their efficiency, reducing waste and lowering their overall production costs. By streamlining the navigation, our website achieves similar goals for the user. They can access the exact information they need in less time, allowing them to be more productive.”

Improvements to the website include:

  •     Multiple navigation options. Feedback on the previous website indicated that because Chem-Trend’s expertise benefits a broad range of industries, it was difficult to find the appropriate information for specific industry applications. The new website offers three navigation paths – based on application, material and process – to better guide users to the appropriate information.
  •     Enhanced content, including case studies; technical articles; frequently asked questions; a glossary of industry terms; certifications; brochures and videos.
  •     Expanded multimedia resources, including illustrations, presentations and videos integrated into the content to help explain typical molding and casting operations, problems and solutions.

“With a singular focus on high performance release agents and ancillary mold processing products, Chem-Trend consistently delivers insightful solutions to our customers,” Moraes said. “That same philosophy now carries through to our new website.”

About Chem-Trend
Founded in 1960, Chem-Trend is a global organization focused on delivering insightful solutions to improve quality, reduce costs and boost the productivity of molding and casting operations. Chem-Trend offers a globally integrated network of experienced, knowledgeable, and value-added team of production and technical experts in all major manufacturing regions around the world. Chem-Trend serves global manufacturers through offices in North America, South America, Asia and Europe. For more information, visit http://www.chemtrend.com.

Media Contacts
Chem-Trend
Mark Stevens, Phone: 517.546.4520
E-Mail: mstevens(at)chemtrend(dot)com

The Quell Group
Colleen Kmiecik, Phone: 248.649.8900; Direct: 248.519.2054
E-Mail: ckmiecik(at)quell(dot)com

For more information on Chem-Trend please refer to http://www.chemtrend.com

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Colleen Kmiecik

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