TD Ameritrade Launches Life 2.0: Guidance and Support for Women Navigating Major Life Transitions

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New website offers free tips, tools and resources for coping with divorce, loss of spouse and other significant life changes.

Women may have the tendency to be information gatherers and feel the need to be completely informed before making a decision. Life 2.0 gives them the context to help them get organized and prepare for next steps.

For many women, the financial impact of significant life changes, from the good, like marriage and children, to the not-so-good, like death and divorce, is often a costly afterthought. To help women navigate these transitions, TD Ameritrade has launched Life 2.0(TM), a dedicated website that includes downloadable checklists, helpful tips and resources.

While Life 2.0 may be beneficial to anyone experiencing significant life changes, it was developed with women in mind. The average age of widowhood in the U.S. is 56, and at some point, 90 percent of women will be solely responsible for their finances.(1)

According to a new survey(2) released by TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer subsidiary of TD Ameritrade Holding Corporation, most married women respondents (79%) are fairly confident that they are well prepared to manage their own financial situation should they get divorced or lose a spouse. Despite the confidence, less than half (45%) of married women said they have an actual contingency plan in place should one of these situations occur. And while more than half (54%) said they have an up-to-date will and know what is included in it, another 40 percent admitted they do not, 30 percent of whom are over the age of 45.

“Significant life changes, whether joyous or sad, can make it more difficult to manage your financial situation,” said Lule Demmissie, managing director of investment products and retirement at TD Ameritrade. “Life 2.0 not only provides women useful financial resources, reminders, and ideas, but also reminds them that they are not alone during these periods of transition.”

“Major transitions – especially ones you may not have anticipated – can be quite emotional, making it more difficult to make decisions,” said Susan Bradley, CFP, author, and founder of the Sudden Money Institute. “Women may have the tendency to be information gatherers and feel the need to be completely informed before making a decision. Life 2.0 gives them the context to help them get organized and prepare for next steps.”

In the event of a divorce or death of a spouse, 60 percent of women surveyed said a next step would involve seeking the help of a financial professional. And younger women ages 18 to 34
(69 percent) were more inclined to seek the advice of a financial professional. The resources available on the site help women assess their financial situation in an environment that is optimal for them and enables them to prepare in advance for meetings with financial professionals, attorneys or family members.

The Life 2.0 site also includes a video interview series that features stories and insights revealing the complex emotional and financial realities that surface in the aftermath of losing a partner or experiencing a divorce. The resources provided offer anyone, not just women, guidance for navigating through a period of change and uncertainty.
For more information or to access tips and downloadable resources such as the Financial Triage worksheet or Information and Document checklist visit Life 2.0 at

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NASDAQ: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( /SIPC ( /NFA (

Susan Bradley and the Sudden Money Institute are separate from and not affiliated with TD Ameritrade Holding Corporation, which is not responsible for their services, policies, or content.

(1) The National Association of State Treasurers Foundation. Tomorrow’s Money; Women’s Issues. (2011).

(2) About the Survey
These results are based on a survey conducted by Infogroup | ORC of Princeton, New Jersey on behalf of TD Ameritrade. One thousand one hundred twenty-seven (1,127) adults participated in a telephone survey conducted September 17 - 18, 2011. The margin of error in this survey is ±2.9 percentage points. This means that in 19 cases out of 20, survey results based on 1,127 respondents will differ by no more than 2.9 percentage points in either direction from what would have been obtained by seeking the opinions of all adults living in the United States age 18 and older. Infogroup | ORC and TD Ameritrade are separate, unaffiliated companies and are not responsible for each other's products and services.

About Infogroup | ORC
Infogroup | ORC is a leader in global market research with expertise in Information Technology and Telecommunications, Healthcare, Financial Services, Public Services and Consumer Behavior. For more information, visit


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Christina Goethe
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