Escalator handrail advertising is a powerful way to reach consumers, who become a captive audience during the escalator ride. And companies are embracing ADRailUSA as an effective means to get their message across.
New York, NY (PRWEB) October 05, 2011
ADRailUSA, the exclusive provider of escalator handrail advertising in the United States, today announced a new campaign at Chicago O’Hare International Airport. On behalf of Hilton’s Hampton Inn brand, the company partnered with Clear Channel Airports to launch the second Hampton Inn advertising campaign on the handrails of escalators throughout the terminals. Patented technology allows ADRailUSA to provide an innovative, new out-of-home media platform with unparalleled value for advertisers.
“Building on the success of our first Hilton Hampton Inn ADRailUSA campaign at Chicago O’Hare, we are elated to launch another. We view repeat business as a key measure to the success of our campaigns,” said Gianni Cotteta, President of ADRailUSA. “Escalator handrail advertising is a powerful way to reach consumers, who become a captive audience during the escalator ride. And companies are embracing ADRailUSA as an effective means to get their message across.”
The Hilton Hampton Inn campaign was unveiled on September 1, runs through November 1, and features vibrant, eye-catching graphics and messaging on the handrails of 16 escalators located throughout all terminals. Consumers are urged to “get your hands on a good value” by visiting Hampton.com to save up to 15%, get free high-speed Internet, and receive a free hot breakfast.
ADRailUSA campaigns are an impactful and effective new out-of-home media opportunity. They are visually striking and capture busy consumers for the duration of an escalator ride, which averages 30 seconds. In addition, ADRailUSA provides powerful ROI for advertisers. Research has proved that 85% of escalator passengers noticed the handrail ads, 64% correctly recalled the specific messages, and more than 93% of those who recalled the handrail advertising reported increased interest in the featured brand and product.
ADRailUSA’s patented technology allows advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRailUSA also increases safety by helping passengers better gauge the speed and motion of an escalator and by reducing the spread of germs by using a film with an antimicrobial property.
ADRailUSA is the exclusive provider of ADRail advertising in the United States - an innovative, new form of out-of-home advertising for the handrails of escalators and moving walkways. Founded in 2008, the company gives brands and escalator owners the opportunity to create and utilize media inventory in key markets nationwide. ADRailUSA campaigns provide powerful ROI for advertisers, and have been utilized by major brands including BMW, Coca-Cola, H&M, Land Rover, McDonald’s, Olympus, and Starbucks. For more details, visit ADRailUSA.com.
Gianni Cotteta, ADRailUSA
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