Strong Online Advertising Market Drives Powerful Results for New Marketing Firm

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Utah-based PurePPC.com moves into a bigger office after just eight months in business.

The companies that are doing well in the recession understand the value of PPC, and are allocating more marketing dollars toward their campaigns. They realize PPC provides a high return on investment and is very adaptable.

PurePPC.com has moved into a larger office near Salt Lake City, representing a major step in the expansion of the Utah-based Internet marketing firm.

“We’re ecstatic that we’ve already had to change locations to better accommodate our workload,” said Todd Julien, PurePPC.com’s president. “I think it speaks volumes about the growth we’ve both experienced and are anticipating.”

With headquarters in the West, the firm provides pay-per-click marketing and consulting services to clients all over the world. PurePPC.com mounted an aggressive growth strategy when it formed in January by choosing to specialize solely on pay-per-click advertising, setting itself apart from other Internet marketing companies that dabble in various advertising strategies, but never develop any specific specialty, according to Julien.

Pay-per-click advertising occurs on the Internet and is designed to direct traffic to websites. For ads to show up in search results, advertisers bid with the search engines on keyword phrases and pay each time an ad is clicked.

Pay-per-click (PPC) advertising is an affordable way for businesses that are struggling to maintain an online presence to reach more customers, according to the Search Engine Marketing Professional Organization.

It is a strong marketing strategy because pay-per-click advertising targets customers when they are in the mood to buy, said A.J. Lawrence, a spokesman for the Search Engine Marketing Professional Organization.

“If it’s done well, lo and behold, business increases,” Lawrence explained.    

He said that he is not surprised when digital marketing firms like PurePPC.com expand.

Search marketing could grow to a $20 billion industry in 2011, Lawrence added.

Since 2004, pay-per-click advertising has accounted for about 85 percent of the total dollars spent on search marketing, according to the Search Engine Marketing Professional Organization.

Seven years ago companies spent about $3.3 billion on pay-per-click campaigns, a figure that jumped to $14.6 billion by 2010, Lawrence said.

While there are many PPC companies the world over, PurePPC.com differentiates itself by manually managing its clients’ accounts, said Tim Gilson, vice president of sales for PurePPC.com. According to Gilson, many other Internet marketing agencies have automated systems that manage clients’ PPC activity. At PurePPC.com, however, an agent both regularly analyzes and accordingly adjusts clients’ PPC activities to ensure success and progress.

“Another telling trait of PurePPC.com is the quality of reports we deliver to their clients,” Gilson said. “The customized, analytical reports allow clients to actually see what’s happening with their money and just what kind of ROI they’re getting.”

Gilson said the numbers bode well for his employer, which quickly outgrew its former location after forming about eight months ago.

“The companies that are doing well in the recession understand the value of PPC, and are allocating more marketing dollars toward their campaigns. They realize PPC provides a high return on investment and is very adaptable,” Gilson said.

About PurePPC.com
PurePPC.com provides full service pay-per-click management and consulting services to clients all over the world. Unlike other PPC agencies that dabble in multiple services, the team at PurePPC.com focuses on delivering the best results through pay-per-click marketing. PurePPC.com has managed millions of dollars in PPC spend and has saved its clients hundreds of thousands of dollars in marketing costs.

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