Shoe Carnival Launches e-Commerce Website

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ShoeCarnival.com offers unique in-store shopping experience, brand names & value pricing to customers online

We’re creating a distinctive and accessible online shopping experience for our customers by offering an unbelievable product assortment, great brand names and value pricing for the entire family

The most fun way to shop online for all the footwear styles you love has arrived: Shoe Carnival, Inc. (Nasdaq: SCVL), a leading retailer of value-priced footwear and accessories, today announced the launch of its e-commerce website at ShoeCarnival.com. Shoe Carnival customers can now shop online for more than 1,500 styles of footwear and accessories from leading brands including Nike, adidas, PUMA, SKECHERS and Sperry.

“We’re creating a distinctive and accessible online shopping experience for our customers by offering an unbelievable product assortment, great brand names and value pricing for the entire family,” said Mark Lemond, president and chief executive officer, Shoe Carnival. “ShoeCarnival.com represents another opportunity for new and existing customers to shop and interact with Shoe Carnival, and we believe it will be a strong contributor to the continued growth and success of the Shoe Carnival brand.”

The spontaneous savings, in-store thrills and unmatched level of excitement found in-store at Shoe Carnival will now be found online for customers across the country. ShoeCarnival.com will offer shoppers site-exclusive promotions, including a virtual version of the in-store Spin and Win Wheel that will provide shoppers the chance to win additional discounts on their purchase. The e-commerce site will also allow visitors to search within each category by size, width and color. Customers will be able to buy online and return purchases to one of Shoe Carnival’s 323 stores as well as rate and review footwear and accessories online.

“The design and features of our new e-commerce site mirror those of our stores, and both give shoppers opportunity to ‘Step Out of Boring’,” said Cliff Sifford executive vice president and GMM. “ShoeCarnival.com highlights our diverse offerings and value pricing with new styles, colors and sizes added every week.”

About Shoe Carnival
Shoe Carnival is a chain of 323 footwear stores located in the Midwest, South and Southeast. Combining value pricing with an entertaining store format, Shoe Carnival is a leading retailer of name brand and private label footwear for the entire family. Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases and annual report are available on the Company's website at http://www.shoecarnival.com.

Contact Mark L. Lemond
President and Chief Executive Officer
or W. Kerry Jackson
Executive Vice President, Chief Financial Officer
and Treasurer

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Stacy Carr
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