Underground Elephant Teams with PAPSA and CAPPS to Support Private and Postsecondary Schools

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By partnering with PAPSA and CAPPS, Underground Elephant intends to provide further support for its clients and receptive students in the educational sector.

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Underground Elephant provides compliant marketing solutions for colleges and universities in both the private and postsecondary educational sector.

Performance-based marketing agency Underground Elephant today announced the company has partnered with The Pennsylvania Association of Private School Administrators (PAPSA) and The California Association of Private Postsecondary Schools (CAPPS), doing its part to improve the futures of students who attend the company’s current and prospective university clients.

Underground Elephant provides compliant marketing solutions for colleges and universities in both the private and postsecondary educational sector. By partnering with PAPSA and CAPPS, the company plays a role in improving student enrollments and increasing retention rates. Both associations are highly regarded in the educational landscape for their advocacy and professional development services for hundreds of accredited schools and institutions in their areas.

“By partnering with both PAPSA and CAPPS, we strengthen our dedication to educational institutions, supporting our existing and prospective university clients’ best interests,“ said Taryn Lomas, Vice President of Strategic Accounts at Underground Elephant. “Our new memberships with PAPSA and CAPPS help us meet our goal of improving student outcomes and enrollments.” Both Lomas and Kim Chebegia, Director of Strategic Accounts, will be attending CAPPS 27th Annual Conference October 12-14 in San Diego.

In alignment with both PAPSA and CAPPS’ ethical standards and philosophy, Underground Elephant has hired an in-house compliance officer and legal counsel. Additionally, the company has implemented a mandatory compliance training program, which promotes and standardizes marketing best practices.

Utilizing Underground Elephant’s robust technology platform, NeoKeo 2.0, the company drives future students to targeted ad campaigns based on unique programs and parameters, allowing for increased conversions and enrollee satisfaction. Since the company’s inception, its team has worked closely with clients to optimize their campaigns, resulting in continually exceeded performance benchmarks and increased allocations.

About Underground Elephant
Underground Elephant specializes in bridging the gap between clients and consumers through vertical-focused, performance-based marketing.

About PAPSA
The Pennsylvania Association of Private School Administrators (PAPSA) represents the more than 320 private career colleges and schools in the Commonwealth before the legislature, state agencies and professional associations. PAPSA is the only association representing all for-profit colleges and schools in Pennsylvania. With over 150 school members, PAPSA is the unified voice of quality career school education.

About CAPPS
The California Association of Private Postsecondary Schools (CAPPS) is the only California State Association representing the many diverse kinds of Private Postsecondary Schools in California. CAPPS has a membership of over three hundred institutions including for-profit, non-profit, religious exempt and approved only Institutions. These schools and colleges are Nationally or Regionally accredited or approved by the State of California’s Regulatory Agency, the Bureau of Private Postsecondary Education (BPPE) to offer educational services.

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Lyndsay Swann
Underground Elephant
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