Designer Protein, LLC Announces New Chief Executive Officer

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Designer Protein, LLC, makers of Designer Whey® Protein announced Grace Jeon has joined the company as Chief Executive Officer

Designer Protein, LLC is pleased to announce that Grace Jeon has joined the company as Chief Executive Officer. Ms. Jeon joins Designer Whey from the Fiji Water Company where she held the position of Senior Vice President, Global Business Development. Prior to her current role Ms. Jeon was Vice President of Marketing for Fiji Water.

Designer Protein Chairman, Cyrill Siewert stated, “We are delighted to have Grace join our Company as CEO. She is a world-class marketing and sales executive who played a key role in making Fiji Water the brand that it is today. Beyond that, Grace is a Designer Whey® customer - an active female professional with a young family who is committed to a healthy lifestyle. In fact Grace has been using Designer Whey® Protein for years.”

Ms. Jeon added, “I believe that Designer Protein offers a unique opportunity to build a major brand Designer Whey®, in a large, growing category, Sports Nutrition. I look forward to rolling up my sleeves and working with my new colleagues and retail partners to continue the development of our exciting products.”

Designer Whey® is a leading brand of protein products and a pioneer in the sports nutrition category since the early 1990’s. Designer Whey®, historically a protein powder business, expanded its product line in 2011 with the introduction of ready to drink protein shakes and nutrition bars that carry on the Brand’s tradition of great tasting, best in class products.
Designer Protein also markets the popular, Aria® protein powder products and under license from NBC Universal, The Biggest Loser™ line of protein products.

For more information on the Company and its products, please visit http://www.designerwhey.com.

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Deana Jacobsen
Designer Whey
760-431-8152 x172
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