"DIY" e-book Readies Ecommerce Businesses for Profitable "Cyber Monday"

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McGill Copywriting announces e-book on creating sales-generating product descriptions for ecommerce businesses. Online retail stores saw $1 billion in sales during last year’s “Cyber Monday” and retailers with effective catalog/product descriptions stand to see a successful 2011 holiday season.

Ecommerce stores saw a whopping $1 billion in sales during last year’s “Cyber Monday,” surpassing the total sales for that day in 2009. This year Cyber Monday falls on November 28 and business owners need online product descriptions that are sales generators to get a piece of that billion-dollar pie. With attention-grabbing product descriptions, ecommerce storeowners stand to see a successful holiday season.

In time for the holidays, McGill Copywriting offers a 26-page e-book, The “DIY” E-book to Sales Generating Ecommerce Product Descriptions. With a lackluster economy at best, this e-book takes a simplified, practical look at creating web product descriptions. Whether a business has a few items to sell or thousands, ecommerce business owners can create online product descriptions that gain the consumer’s trust and emotional buy-in.

“Cyber Monday” marks the beginning of the holiday season for ecommerce (online) stores. With the holiday season rapidly approaching, now is the time to take a good look at your product descriptions to see if they engage the consumer enough to say, “I gotta have that!” The day after Thanksgiving is Black Friday for retail “brick and mortar stores” and Cyber Monday belongs to the ecommerce stores,” says Denise McGill, owner of McGill Copywriting.

Having created over 900 product descriptions to date for companies such as Collections Etc, Sturbridge Yankee Workshop, and Remember Me Gifts Online, Denise has compiled information and tips for ecommerce stores into her “Do-it-yourself” e-book. Sales oriented product descriptions give retail owners a competitive edge to selling their products.

The e-book gives insight and provides samples of ecommerce product descriptions that business owners can apply to their own products. The “DIY” e-book provides articles, tips, 25 brainstorming ideas, and samples to write effective descriptions that focus on solving a problem for the consumer, making life easier, etc.

“When surfing the web, consumers have their finger on the computer mouse button at all times. If descriptions don’t grab the consumer’s attention immediately, online retailers risk having the consumer click out of the retailer’s website and purchasing product elsewhere,” says McGill.
Here is a sample of what is among the pages of The “DIY” E-book to Sales Generating Ecommerce Product Descriptions.

    Understand the importance SEO plays in descriptions
                Create an experience for the consumer
    Make a “play” on words to create catchy descriptions
    Suggest multiple uses for a product
    How to denote “action”
    Write in a clear, conversational tone to engage the consumer
    Make every word count so you don’t waste the consumer’s time
    Appeal to the consumer’s sense of emotion
    Go beyond words like “great,” “easy,” “perfect,” with a quick thesaurus tip
    Understand who your customer is
    Choose industry specific words to help consumers see, hear, taste, smell or feel your product

The e-book is priced at $24.99. To learn more or to order a copy of "The “DIY” E-book to Sales Generating Ecommerce Product Descriptions," visit the McGill Copywriting e-store at http://www.e-junkie.com/shop/product/467789.php

You can also visit the McGill Copywriting website at http://www.mcgillcopywriting.com.

About Denise McGill: Denise is a freelance copywriter and founder of McGill Copywriting. She has created hundreds of sales-oriented product descriptions for clients and written several articles for the catalog and ecommerce industry. She specializes in writing web copy, landing pages, and product descriptions.


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